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Email & Newsletter Monetization Specialist (Freelance)

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Email & Newsletter Monetization Specialist (Freelance) @ Pawzitivity Products LLC

Published: June 3, 2026

Job description

We're building a pet-focused media and newsletter business powered by traffic generated across multiple pet brands, lead generation funnels, giveaways, and community properties.
We're looking for someone who understands how to grow and monetize newsletters through a blend of direct response marketing, sponsorships, affiliate offers, audience segmentation, and email strategy.
This is not a traditional DTC email marketing role. We're looking for someone who thinks like a newsletter operator and media entrepreneur.

What You'll Do
Help build and grow a pet-focused newsletter audience
Develop monetization strategies including sponsorships, affiliate partnerships, and owned offers
Create newsletter content calendars and publishing plans
Segment audiences and optimize engagement
Identify opportunities to monetize traffic across multiple pet-related properties
Work alongside growth, email, and direct response teams to maximize audience value
Analyze newsletter KPIs and recommend growth initiatives

Success Metrics
Newsletter subscriber growth
Open and click-through rates
Revenue generated from sponsorships and offers
Subscriber engagement and retention
Overall revenue per subscriber
Increase affiliate revenue

Experience Requirements

What We're Looking For
3+ years of experience operating, growing, or monetizing newsletters
Experience with newsletter sponsorships, affiliate marketing, or media businesses
Strong understanding of audience development and engagement
Familiarity with direct response and DTC marketing
Experience with email platforms such as Beehiiv, Sendlane, etc
Ability to think strategically about audience growth and monetization
Pet industry experience is a bonus

Opportunity details

Category

Marketing Strategy & Brand
Retention & CRM
Paid Media

Project type:

Ongoing Part Time

Duration:

Estimated hrs/week

20

Budget:

2500

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Your Application

Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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