Lifetime Value Consultant (Retention Leaders) @ DTCPG

Published: July 24, 2025

Job description

We're a boutique retention marketing agency focused on increasing customer lifetime value for our clients by increasing the percentage of customers who subscribe to their products and the amount they spend each month. We don't write emails but we have a proven playbook that works extremely well for CPG brands that have a high propensity for repeat purchases / habitual use (e.g., supplements).

We're looking for retention leaders who have a proven track record at scaling subscription brands. You will shape and drive high-impact subscription and retention strategies for CPG (primarily supplement) brands, increasing Lifetime Value by boosting opt-in, reducing churn, and raising spend per subscriber—all while keeping projects on time and stakeholders aligned.

Experience Requirements

Retention Leadership: 3–5+ years as Lifecycle or Retention Manager at a CPG brand with strong subscription growth (ideally in the supplement space), with quantified wins in opt-in, churn, CLTV, and/or AOV.

Platform Fluency: Hands-on experience with Shopify plus 1-2 subscription apps (e.g., Recharge, Skio, stay.ai, etc.) and lifecycle/optimization stack (Klaviyo, SMS, Rebuy, analytics).

Analytical Rigor: Advanced cohort & offer modeling skills (Sheets/Excel); ability to translate data into executive-level recommendations.

Project & Stakeholder Management: Proven record orchestrating cross-functional teams, vendors, and clients to meet aggressive timelines.

Communication: Crisp written & verbal skills; adept at building concise memos, roadmaps, and insight decks for senior stakeholders.

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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