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Head of Growth - Paid Media + Funnel + Creative | Remote @ Longevity Rx
Published: May 21, 2026
Job description
The Health Institute (THI) is a doctor-led functional health and telehealth brand, anchored by a roster of trusted doctor personalities, and one of the fastest-growing companies in its space. We're hiring a VP of Growth to own the spend, the funnel, and the performance creative engine that scales our revenue. This is a P&L seat reporting to the CMO — built for an operator who treats every dollar of media spend as a test designed to win, and who can balance aggressive scale with disciplined efficiency. The numbers this role owns decide whether the next $50M of spend earns the next $200M of revenue.
You'll own paid media performance across Meta, Instagram, YouTube, and TikTok (plus expansion into two new platforms), directing agencies and media buyers against a weekly scorecard of CPL, CPA, ROAS, consult volume, and step-by-step funnel CVR. Beyond buying, you'll direct rapid creative iteration across image, video, and copy; engineer new funnels, quizzes, and webinars using AI-native tools like Manus and Lovable; and build an overseas production team from scratch to ship winning content at volume. This is an AI-native operating model by design — speed, volume, and precision are non-negotiable, and AI is the multiplier that lets a lean team punch well above its weight.
You're a fit if you've scaled profitably on Meta, TikTok, and YouTube and made the spend work, not just the dashboards. You think in hooks, offers, and conversion paths; you're obsessed with the metrics; you've launched and validated new channels fast; and you iterate on creative at a velocity that intimidates competitors. You lead with conviction, report to a high-standards CMO, and bring the recommendation and the next move — not just the data. Remote.
You'll own paid media performance across Meta, Instagram, YouTube, and TikTok (plus expansion into two new platforms), directing agencies and media buyers against a weekly scorecard of CPL, CPA, ROAS, consult volume, and step-by-step funnel CVR. Beyond buying, you'll direct rapid creative iteration across image, video, and copy; engineer new funnels, quizzes, and webinars using AI-native tools like Manus and Lovable; and build an overseas production team from scratch to ship winning content at volume. This is an AI-native operating model by design — speed, volume, and precision are non-negotiable, and AI is the multiplier that lets a lean team punch well above its weight.
You're a fit if you've scaled profitably on Meta, TikTok, and YouTube and made the spend work, not just the dashboards. You think in hooks, offers, and conversion paths; you're obsessed with the metrics; you've launched and validated new channels fast; and you iterate on creative at a velocity that intimidates competitors. You lead with conviction, report to a high-standards CMO, and bring the recommendation and the next move — not just the data. Remote.
Experience Requirements
5+ years scaling paid acquisition profitably, with hands-on ownership of significant monthly ad budgets across Meta, TikTok, and YouTube — not just managing agencies and reading dashboards.
Funnel, quiz, and webinar engineering experience, ideally with AI-native build tools like Manus and Lovable, shipping new variants on a weekly cadence rather than quarterly.
Proven P&L accountability for media spend, balancing aggressive scale with efficiency, and a track record of holding CPA/ROAS targets as spend grows.
Deep direct-response and media-buying expertise — fluency in CPL, CPA, ROAS, MER, and step-by-step funnel conversion rates, with the receipts to prove decisions were made on the numbers.
Funnel, quiz, and webinar engineering experience, ideally with AI-native build tools like Manus and Lovable, shipping new variants on a weekly cadence rather than quarterly.
Proven P&L accountability for media spend, balancing aggressive scale with efficiency, and a track record of holding CPA/ROAS targets as spend grows.
Deep direct-response and media-buying expertise — fluency in CPL, CPA, ROAS, MER, and step-by-step funnel conversion rates, with the receipts to prove decisions were made on the numbers.
