Creative Strategist - AI Studio @ Stars + Honey

We are looking for a doer, who is in love with making things. You will be the person who turns our executive creative vision into the high-volume, high-quality creative output that fuels our paid growth engine, organic social media, and other digital platforms across our website/DTC channels. Our Chief Brand and Commercial Officer sets the strategic and brand direction needs and our Chief Marketing Officer dictates creative strategy. You will take those needs and strategic prompts and personally generate, prototype, refine, and ship the creative concepts that bring them to life — relying heavily on technology to move at a velocity that most marketers can't match. You will then quarterback our design and editing team to finish the work, hand off cleanly to media buyers and channel teams to launch, and then work with our head of ecommerce to interpret the measurement loop that tells us what's working.
This job requires taste, creativity, and understanding of technology, and the right judgement to know when to forge new directions or when to lean into the data.

Who You Are
You are a doer. We will say this several times because we mean it.
• You can show us 10 pieces of creative you personally made.
• • You have strong creative instincts and can thoughtfully articulate why something feels effective — or why it may need refinement.
• • You are comfortable taking a strategic direction and running with it independently, while staying aligned with the broader vision of the brand.
• • You are comfortable balancing creative thinking with performance-minded decision making, from storytelling and hooks to metrics and customer acquisition.
• • You move with urgency, take initiative, and are excited by fast-paced environments where ideas quickly become reality.
• • You are collaborative and adaptable, able to iterate quickly and evolve creative based on feedback, testing, or new information.
• • You are highly fluent in modern AI creative tools and workflows, using them as an integrated part of the creative process rather than a side experiment.
AI Fluency — The Non-Negotiable
You should be able to walk us through your current AI creative stack, the workflows you've built, and the work you've shipped using it. We expect fluency across some of the following:
• Image generation and editing: Midjourney, Nano Banana, Flux, Higgsfield, Krea, Recraft, Ideogram, ComfyUI workflows.
• Video generation: Runway, Veo, Sora, Kling, Higgsfield, Luma.
• Audio and voice: ElevenLabs, Suno, Udio.
• Copy and ideation: Claude, ChatGPT, Gemini — used with structured prompts, not casual chats.

Required Experience
• 5+ years in performance creative, growth marketing, or creative strategy roles.
• A portfolio of AI-assisted creative work.
• Strong opinions about how to balance what makes a brand unique vs. hook construction, the first three seconds of video, scroll-stopping imagery, and what makes a static earn its slot.
• Experience working inside a brand-led organization where the creative bar is high — you understand that performance and brand are not in conflict.