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Brand & Quiz Funnel Strategist for Early-Stage Pet DTC Brand

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Applicants: 72

Brand & Quiz Funnel Strategist for Early-Stage Pet DTC Brand @ Goodest Box

Published: July 24, 2025

Job description

I am seeking a strategic partner who understands conversion flows, buyer psychology, and how to build quiz funnels that effectively sell. You’ll help shape the funnel, refine our messaging, and improve the site experience to drive more qualified conversions.

This role is perfect for someone who’s both technical and strategic—with a love for the pet space, performance marketing, and building lean but powerful brand experiences.

What You’ll Own
• Lead the buildout of a quiz funnel (Personality-style or Problem-solution) from start to finish (Landing Page - Quiz - Product Recommendation - Cart)
• Define the logic, user flow, and key conversion moments
• Recommend tools (Typeform, Octane AI, custom, etc.) and connect to Shopify
• Ensure funnel aligns with product benefits, brand tone, and audience journey
• Advise on integration into the broader website (landing page, homepage, etc.)

Experience Requirements

• Have experience building quiz funnels for DTC ecommerce brands (especially CPG, wellness, pet, or subscription boxes)
• Know your way around Shopify, Typeform, and other quiz/personalization tools
• Understand conversion principles and can explain why something works—not just build it
• Can work collaboratively and fast with early-stage founders
• Have an eye for brand storytelling and customer experience—not just the technical build
• Familiar with paid ads strategy and how funnel ties into broader marketing

Opportunity details

Category

Marketing Strategy & Brand
AI & Technology
Paid Media

Project type:

One Time

Duration:

< 1 month

Budget:

2000

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Your Application

Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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