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CRO expert for an ecom startup @ Signs DIY
Published: May 9, 2026
Job description
We're a UK Shopify business doing 45k visits/month and looking for a CRO freelancer to work with us on an ongoing basis.
We've got lots of data and a real sense that there are friction points on our PDPs we haven't fully diagnosed. We don't want a redesign for the sake of it, we want someone who'll work from the data, identify what's actually costing us conversions, propose specific changes, help us prioritise, and ideally help us know which to test vs ship.
We're technically B2B but don't behave like one. Most customers are tradespeople or small businesses, but the buyer is a person and the experience should feel as well-designed as any good DTC site.
We've got lots of data and a real sense that there are friction points on our PDPs we haven't fully diagnosed. We don't want a redesign for the sake of it, we want someone who'll work from the data, identify what's actually costing us conversions, propose specific changes, help us prioritise, and ideally help us know which to test vs ship.
We're technically B2B but don't behave like one. Most customers are tradespeople or small businesses, but the buyer is a person and the experience should feel as well-designed as any good DTC site.
Experience Requirements
- A track record of CRO work with measurable outcomes.
- Comfort working with quantitative and qualitative signals together
- Solid grasp of when to A/B test vs ship-and-watch. At our traffic level (45k visits/month) we can test some things but not everything. We want someone who can call that judgment well.
- Comfort working with quantitative and qualitative signals together
- Solid grasp of when to A/B test vs ship-and-watch. At our traffic level (45k visits/month) we can test some things but not everything. We want someone who can call that judgment well.
