Fractional Senior Community & Social Lead @ Institute for Integrative Nutrition

We're looking for an experienced community builder who has driven social growth during a business turnaround and built thriving online audiences (ideally 1-2M+). In month one, you will audit our current social channels (1M+ Instagram followers), create a clear framework for scalable growth, and build a guide for focused execution. Expect to spend about 10 hours per week shaping the strategic blueprint: content pillars, posting cadence, community rituals, influencer plan, and KPI dashboards. You will also review creative, refine messaging, and stress‑test tactics. After month one, we may revisit a lighter weekly advisory role to maintain momentum. If you have taken brands from stalled to thriving communities and can back it up with results, we would love to hear from you.

-Proven track record building and scaling online communities, ideally from 1M to 2M+ followers
-Experience leading social growth during a business turnaround or stalled growth period
-Strategic expertise in:
-Social audits and growth frameworks
-Defining content pillars and posting cadences
-Creating community rituals and influencer activation plans
-Building KPI dashboards and analyzing performance
-Strong creative instincts—able to review content, refine messaging, and stress-test tactics
-Demonstrated results taking brands from plateaued to thriving community engagement