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Fractional CMO – DTC Snack Bar Brand (Amazon + Shopify) @ iMind Brain Food
Published: April 30, 2026
Job description
We're hiring a senior, fractional CMO (~5 hours/week) to own marketing strategy and leadership for a DTC snack bar brand sold on both Amazon and Shopify. This role is primarily strategic: you'll set the plan, define priorities, and oversee execution done by more junior tactical talent we'll provide.
You'll clarify our ICP, positioning, and key messages across Amazon and DTC; decide which demand motions we focus on (Amazon PPC, Meta, email/SMS, etc.) and in what sequence; review budget allocation and channel mix against margin realities; lead a weekly or bi-weekly strategy/performance call with the founder and tactical team; and coach and direct lower-level marketers, media buyers, and creatives rather than executing the work yourself.
You'll own the integrated growth strategy across Amazon and Shopify, the marketing calendar, high-level funnel design from first touch to repeat purchase, and the marketing KPIs (CAC, LTV, contribution margin by channel, payback windows). You'll also provide strategic input into pricing, promo cadence, new product launches, and inventory-aware planning.
In the first 90 days, success looks like: a documented growth strategy and quarterly plan; a clear decision on our 1–2 primary growth engines; a reliable reporting pack for Amazon and Shopify surfacing the metrics that matter; and a tactical team that moves with more focus and fewer random acts of marketing.
You'll clarify our ICP, positioning, and key messages across Amazon and DTC; decide which demand motions we focus on (Amazon PPC, Meta, email/SMS, etc.) and in what sequence; review budget allocation and channel mix against margin realities; lead a weekly or bi-weekly strategy/performance call with the founder and tactical team; and coach and direct lower-level marketers, media buyers, and creatives rather than executing the work yourself.
You'll own the integrated growth strategy across Amazon and Shopify, the marketing calendar, high-level funnel design from first touch to repeat purchase, and the marketing KPIs (CAC, LTV, contribution margin by channel, payback windows). You'll also provide strategic input into pricing, promo cadence, new product launches, and inventory-aware planning.
In the first 90 days, success looks like: a documented growth strategy and quarterly plan; a clear decision on our 1–2 primary growth engines; a reliable reporting pack for Amazon and Shopify surfacing the metrics that matter; and a tactical team that moves with more focus and fewer random acts of marketing.
Experience Requirements
7+ years leading DTC and/or CPG marketing, ideally with hands-on experience scaling brands on both Amazon and Shopify (food, beverage, or supplements a strong plus). Prior experience as a fractional CMO, head of growth, or equivalent strategic role on limited weekly hours. Comfortable leading through others — directing and coaching junior media buyers, creatives, and lifecycle marketers rather than executing yourself. Strong analytics and unit-economics mindset (CAC, LTV, contribution margin, payback). Clear, direct communicator who can sync quickly with a founder-led team and translate strategy into crisp briefs the tactical team can run with.
