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Head of Growth / CMO - DTC Pet Supplement Brand

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Applicants: 72

Head of Growth / CMO - DTC Pet Supplement Brand @ Pearl West

Published: April 23, 2026

Job description

Hiring Head of Growth / CMO to own new customer acquisition end to end on our flagship pet supplement brand. Subscription-first, profitable, $40M+ across DTC + Amazon + TikTok Shop. 18-24 months from a meaningful exit.You will own paid media (Meta primary, plus Google, TikTok, AppLovin), ad creative, CRO, and the full funnel. You inherit a team of 4 creative strategists, 16 editors, 1 media buyer, and 1 CRO analyst. Mandate is to scale new customer revenue 7x in 12 months.Player-coach seat. You live in Ads Manager, write creative briefs, ship winners on Saturday if that's when the work is, and own the P&L for new customer acquisition. VP of Retention owns lifecycle separately.Reports directly to CEO. Clean authority, no bureaucracy, real equity upside with a defined exit window.

Experience Requirements

Personally managed $100K+/day Meta spend on a single brand. Shipped 50+ net-new ad variants per week at peak. Strong copywriting, funnel structure (listicles, advertorials, sales pages, VSLs, quiz funnels), and CRO pattern recognition. Has personally hired and fired members of a growth team. Data-driven decision maker who operates with urgency.

Opportunity details

Category

Marketing Strategy & Brand
Paid Media

Project type:

Full Time

Budget:

340000

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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