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Director of Growth @ Stealth Mode
Published: April 16, 2026
Job description
ABOUT ELM BIOSCIENCES
After five years of research and development, Elm Biosciences launched in September 2025 to set a new standard in skincare innovation. Co-founded by cultural icon Martha Stewart and board-certified dermatologist Dr. Dhaval Bhanusali, and supported by an unprecedented advisory board of 350+ leading dermatologists, scientists, and researchers, Elm delivers a next-generation skincare system designed to address both the internal and external drivers of aging. By bringing advanced technologies directly to consumers for the first time, Elm offers potent, simplified formulas with results that rival in-office treatments. From farm to lab, and lab to patient, we deliver breakthrough science and meaningful results—without delay or compromise.
ABOUT THE ROLE
Elm is a DTC-native brand with fantastic early traction with performance marketing. The Director of Growth will play a central role in defining Elm’s growth strategy, managing paid media efficiency, shaping creative strategy, and analyzing the success of acquisition and retention. The role is based in NYC with three days a week in office, and reports to the Chief Marketing Officer.
CORE RESPONSIBILITIES
A. Own and Drive Customer Acquisition
Lead paid media strategy across marketing channels (e.g., Meta, Google, TikTok), optimizing for blended aMER, CAC, and ROAS
Define a creative strategy and process to develop and test ad creative, iterating based on performance data
Own budget allocation and media management across channels, forecasting spend and hitting volume targets
Identify and scale new acquisition channels to diversify and grow the customer base
B. Understand and Improve Retention and Loyalty
Analyze customer cohorts to understand retention patterns, churn drivers, and LTV trends
Measure LTV and tie back to acquisitions, making each order profitable
Partner with web and email/SMS teams to develop programs that increase repeat purchase rate and AOV
C. Manage Analytics and Strategy
Build and maintain growth reporting infrastructure, including dashboards tracking key acquisition and retention KPIs
Own paid marketing forecasting and scenario planning to inform budget decisions and growth targets
Drive a culture of experimentation through structured A/B testing and rigorous measurement frameworks
WHAT WE OFFER
Hybrid Work Environment
Unlimited PTO
Summer Fridays
Insurance Coverage
401(k) Channel
Product Gratis
Friends & Family Discount
Wellness Reimbursement
Phone Reimbursement
Commuting Reimbursement
After five years of research and development, Elm Biosciences launched in September 2025 to set a new standard in skincare innovation. Co-founded by cultural icon Martha Stewart and board-certified dermatologist Dr. Dhaval Bhanusali, and supported by an unprecedented advisory board of 350+ leading dermatologists, scientists, and researchers, Elm delivers a next-generation skincare system designed to address both the internal and external drivers of aging. By bringing advanced technologies directly to consumers for the first time, Elm offers potent, simplified formulas with results that rival in-office treatments. From farm to lab, and lab to patient, we deliver breakthrough science and meaningful results—without delay or compromise.
ABOUT THE ROLE
Elm is a DTC-native brand with fantastic early traction with performance marketing. The Director of Growth will play a central role in defining Elm’s growth strategy, managing paid media efficiency, shaping creative strategy, and analyzing the success of acquisition and retention. The role is based in NYC with three days a week in office, and reports to the Chief Marketing Officer.
CORE RESPONSIBILITIES
A. Own and Drive Customer Acquisition
Lead paid media strategy across marketing channels (e.g., Meta, Google, TikTok), optimizing for blended aMER, CAC, and ROAS
Define a creative strategy and process to develop and test ad creative, iterating based on performance data
Own budget allocation and media management across channels, forecasting spend and hitting volume targets
Identify and scale new acquisition channels to diversify and grow the customer base
B. Understand and Improve Retention and Loyalty
Analyze customer cohorts to understand retention patterns, churn drivers, and LTV trends
Measure LTV and tie back to acquisitions, making each order profitable
Partner with web and email/SMS teams to develop programs that increase repeat purchase rate and AOV
C. Manage Analytics and Strategy
Build and maintain growth reporting infrastructure, including dashboards tracking key acquisition and retention KPIs
Own paid marketing forecasting and scenario planning to inform budget decisions and growth targets
Drive a culture of experimentation through structured A/B testing and rigorous measurement frameworks
WHAT WE OFFER
Hybrid Work Environment
Unlimited PTO
Summer Fridays
Insurance Coverage
401(k) Channel
Product Gratis
Friends & Family Discount
Wellness Reimbursement
Phone Reimbursement
Commuting Reimbursement
Experience Requirements
Start-up experience required
