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Lead/Head of Creative Strategy @ Flowpouch
Published: April 12, 2026
Job description
The Role:
As Lead Creative Strategist, you will own the performance of our ad creative. You’ll manage along with the founder to turn insights into high-converting concepts, guide messaging and hooks across campaigns, and direct a team of editors, creators, and copywriters.
Your job is to take raw output and shape it into winners.
This role requires strong taste, fast decision-making, and the ability to execute on DR advertising on a very deep level.
Who This Is For:
You’ve already done this at a high level.
You’ve led creative strategy at an 8-figure DTC brand, ideally in the $20M–$40M+ range. You understand direct response deeply, not just in theory but in what actually drives conversions. You can write hooks, scripts, and angles that stop attention and create action.
You’ve managed high-output creative teams before and know how to maintain quality at scale. You think in psychology, offers, and positioning, not just content.
Responsibilities:
Own creative strategy across all paid channels
Develop and iterate ad concepts, hooks, and messaging angles
Write or approve scripts and core copy direction
Manage a pipeline of 50–100 concepts per week
Analyze performance and turn data into clear next moves
Build frameworks that make winning repeatable
What Matters:
Proven experience scaling creative at high-revenue DTC brands
Deep understanding of male psychology, habits, and addiction loops
Ability to bridge strategy, execution, and performance
Clear, decisive communication with a bias toward action
High standards with no tolerance for average work
Working With Us:
You’ll work directly with the founder in a fast-moving environment where speed, output, and results matter. We have a culture of heavy execution.
If you’re right, you’ll have full ownership over one of the most important functions in the company.
As Lead Creative Strategist, you will own the performance of our ad creative. You’ll manage along with the founder to turn insights into high-converting concepts, guide messaging and hooks across campaigns, and direct a team of editors, creators, and copywriters.
Your job is to take raw output and shape it into winners.
This role requires strong taste, fast decision-making, and the ability to execute on DR advertising on a very deep level.
Who This Is For:
You’ve already done this at a high level.
You’ve led creative strategy at an 8-figure DTC brand, ideally in the $20M–$40M+ range. You understand direct response deeply, not just in theory but in what actually drives conversions. You can write hooks, scripts, and angles that stop attention and create action.
You’ve managed high-output creative teams before and know how to maintain quality at scale. You think in psychology, offers, and positioning, not just content.
Responsibilities:
Own creative strategy across all paid channels
Develop and iterate ad concepts, hooks, and messaging angles
Write or approve scripts and core copy direction
Manage a pipeline of 50–100 concepts per week
Analyze performance and turn data into clear next moves
Build frameworks that make winning repeatable
What Matters:
Proven experience scaling creative at high-revenue DTC brands
Deep understanding of male psychology, habits, and addiction loops
Ability to bridge strategy, execution, and performance
Clear, decisive communication with a bias toward action
High standards with no tolerance for average work
Working With Us:
You’ll work directly with the founder in a fast-moving environment where speed, output, and results matter. We have a culture of heavy execution.
If you’re right, you’ll have full ownership over one of the most important functions in the company.
Experience Requirements
Who This Is For:
You’ve already done this at a high level.
You’ve led creative strategy at an 8-figure DTC brand, ideally in the $20M–$40M+ range. You understand direct response deeply, not just in theory but in what actually drives conversions. You can write hooks, scripts, and angles that stop attention and create action.
You’ve managed high-output creative teams before and know how to maintain quality at scale. You think in psychology, offers, and positioning, not just content.
Created multitudes of winners with spending of millions of dollars in ad accounts with strong performance markers.
You’ve already done this at a high level.
You’ve led creative strategy at an 8-figure DTC brand, ideally in the $20M–$40M+ range. You understand direct response deeply, not just in theory but in what actually drives conversions. You can write hooks, scripts, and angles that stop attention and create action.
You’ve managed high-output creative teams before and know how to maintain quality at scale. You think in psychology, offers, and positioning, not just content.
Created multitudes of winners with spending of millions of dollars in ad accounts with strong performance markers.
