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CRO Specialist / Landing Page & Funnel Builder (Direct Response E-commerce) @ Orthora Footwear
Published: April 3, 2026
Job description
We are looking for a high-level CRO specialist who can build and optimize direct response landing pages and funnels that convert cold traffic into buyers.
This is not a “design” role.
This is a performance role.
You will be responsible for:
Building high-converting landing pages (Replo / Shopify / custom)
Translating customer psychology into structure, copy, and layout
Creating funnels that increase CVR, AOV, and overall revenue
Iterating fast based on data (not opinions)
You will work closely with our team to turn proven ad angles into conversion-focused landing pages.
This is not a “design” role.
This is a performance role.
You will be responsible for:
Building high-converting landing pages (Replo / Shopify / custom)
Translating customer psychology into structure, copy, and layout
Creating funnels that increase CVR, AOV, and overall revenue
Iterating fast based on data (not opinions)
You will work closely with our team to turn proven ad angles into conversion-focused landing pages.
Experience Requirements
What You’ll Be Working On
We run a fast-growing DTC brand in the health / comfort footwear space, targeting people who:
Work long shifts (8–12+ hours)
Suffer from foot, knee, or back pain
Have tried multiple solutions that failed
Your job is to take these insights and build pages that hit pain → build belief → convert hard.
Example of real customer insights you’ll work with:
Pain starts after hour 6 when support collapses
Heel pain / plantar fasciitis is the #1 issue
Customers are tired of wasting money on shoes that don’t work
Desired outcome = finishing shifts without limping, no morning pain
Your Responsibilities
Build landing pages from scratch (structure, sections, flow)
Turn ad creatives into matching high-converting pages
Write or structure direct response copy
Create:
Listicle pages
VSL pages
Product landing pages
Advertorial funnels
Optimize:
CVR
AOV (bundles, upsells)
Scroll depth & engagement
Run A/B tests and iterate fast
What We’re Looking For (Read Carefully)
You MUST:
Have proven experience with direct response e-commerce funnels
Understand customer psychology deeply (pain → belief → action)
Be able to structure pages for conversion, not just make them “look nice”
Have experience with tools like:
Replo / Shopify
Page builders / funnel tools
Think in:
Hooks
Mechanisms
Objections
Proof
Urgency
Big plus if you:
Have worked with Meta ads funnels
Understand advertorial / listicle style pages
Have experience in health, pain, or problem-solution products
We run a fast-growing DTC brand in the health / comfort footwear space, targeting people who:
Work long shifts (8–12+ hours)
Suffer from foot, knee, or back pain
Have tried multiple solutions that failed
Your job is to take these insights and build pages that hit pain → build belief → convert hard.
Example of real customer insights you’ll work with:
Pain starts after hour 6 when support collapses
Heel pain / plantar fasciitis is the #1 issue
Customers are tired of wasting money on shoes that don’t work
Desired outcome = finishing shifts without limping, no morning pain
Your Responsibilities
Build landing pages from scratch (structure, sections, flow)
Turn ad creatives into matching high-converting pages
Write or structure direct response copy
Create:
Listicle pages
VSL pages
Product landing pages
Advertorial funnels
Optimize:
CVR
AOV (bundles, upsells)
Scroll depth & engagement
Run A/B tests and iterate fast
What We’re Looking For (Read Carefully)
You MUST:
Have proven experience with direct response e-commerce funnels
Understand customer psychology deeply (pain → belief → action)
Be able to structure pages for conversion, not just make them “look nice”
Have experience with tools like:
Replo / Shopify
Page builders / funnel tools
Think in:
Hooks
Mechanisms
Objections
Proof
Urgency
Big plus if you:
Have worked with Meta ads funnels
Understand advertorial / listicle style pages
Have experience in health, pain, or problem-solution products
