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Copywriter — Anahola Granola (Part-Time, Project-Based) @ Anahola Granola
Published: April 2, 2026
Job description
Anahola Granola is a handmade granola company based in Hanapepe, Kauai, Hawaii — family-owned and made the same way since 1986. We have a genuinely great story: a single mom who started selling granola at a farmers market nearly 40 years ago, a product still made by hand in small batches, and a loyal customer base that spans generations and continents.
The problem is our copy doesn't tell that story as well as it should. We're at an inflection point — new distribution, new packaging, new website — and we need a writer who can help us sound like ourselves at our best.
This is a project-based part-time engagement.
DETAILS
Scope includes three areas:
1. Product descriptions — rewrite product descriptions for our core granola flavors and bars across the website. Current descriptions are dated and don't reflect the brand story or help customers understand what makes each flavor distinct.
2. About Us page — rewrite our 'Our Story' page to accurately reflect the current ownership (the company has transitioned to new family owners), celebrate the founder's legacy, and speak directly to the customers we're trying to reach — including first-time visitors discovering us for the first time.
3. Packaging copy — help us refresh the brand story and key messaging on our bar packaging. This includes a short brand story, product description, and website/QR code call to action that fits within tight space constraints.
A brand overview, existing copy, and creative direction will be provided at kickoff under NDA.
The problem is our copy doesn't tell that story as well as it should. We're at an inflection point — new distribution, new packaging, new website — and we need a writer who can help us sound like ourselves at our best.
This is a project-based part-time engagement.
DETAILS
Scope includes three areas:
1. Product descriptions — rewrite product descriptions for our core granola flavors and bars across the website. Current descriptions are dated and don't reflect the brand story or help customers understand what makes each flavor distinct.
2. About Us page — rewrite our 'Our Story' page to accurately reflect the current ownership (the company has transitioned to new family owners), celebrate the founder's legacy, and speak directly to the customers we're trying to reach — including first-time visitors discovering us for the first time.
3. Packaging copy — help us refresh the brand story and key messaging on our bar packaging. This includes a short brand story, product description, and website/QR code call to action that fits within tight space constraints.
A brand overview, existing copy, and creative direction will be provided at kickoff under NDA.
Experience Requirements
EXPERIENCE REQUIREMENTS
- Proven experience writing for consumer food or lifestyle brands
- Strong sense of voice — we have a warm, personal, Hawaii-rooted brand and need someone who can write into that, not over it
- Experience with DTC product copy and e-commerce product pages
- Packaging copy experience is a strong plus
- Please share samples of brand or product writing with your application
Bonus points: Copy-writer who is from or has lived in Hawaii
- Proven experience writing for consumer food or lifestyle brands
- Strong sense of voice — we have a warm, personal, Hawaii-rooted brand and need someone who can write into that, not over it
- Experience with DTC product copy and e-commerce product pages
- Packaging copy experience is a strong plus
- Please share samples of brand or product writing with your application
Bonus points: Copy-writer who is from or has lived in Hawaii
