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Fractional Growth Marketer @ Love Grown
Published: March 30, 2026
Job description
Love Grown makes cereal and coffee that people actually feel good about eating. We're looking for a fractional growth marketer who can own our paid channels end to end: from strategy to execution in partnership with our marketing and creative team.
What you'll do
We have the brand and the product. We need someone to own the engine that drives DTC growth. That means taking full ownership of Meta and Google — budget, strategy, campaign builds, and ongoing optimization — working directly with our CEO and senior team.
You'll build monthly projections and manage toward efficiency and growth targets. You'll lead hypothesis sessions and turn them into structured testing plans. You'll own campaign setup and execution in-platform, and bring a strong point of view on the creative, landing pages, and offers needed to make it work. Your recommendations will be rooted in data and a genuine understanding of our customer and brand.
You'll own weekly and monthly reporting and recommendations. That means cutting through the noise to surface what actually matters, and knowing how to stack-rank where we focus next. You'll proactively tap into tools and resources — platform reps, peers, AI — to stay sharp and drive efficiency.
What you'll own
Meta and Google: full channel ownership including budget management, campaign builds, and optimizations
Monthly projections and performance targets across growth and efficiency KPIs
Testing roadmap: hypothesis development, test design, and readout
Creative insights: strong POV on what to test and why, with the ability to provide key insights that will inform creative briefs
Landing page briefing: ability to brief in pages at minimum; Shopify build experience a plus
Offer strategy: recommendations on what to test, developed in close collaboration with the team
Weekly and monthly reporting and prioritized recommendations
What you'll do
We have the brand and the product. We need someone to own the engine that drives DTC growth. That means taking full ownership of Meta and Google — budget, strategy, campaign builds, and ongoing optimization — working directly with our CEO and senior team.
You'll build monthly projections and manage toward efficiency and growth targets. You'll lead hypothesis sessions and turn them into structured testing plans. You'll own campaign setup and execution in-platform, and bring a strong point of view on the creative, landing pages, and offers needed to make it work. Your recommendations will be rooted in data and a genuine understanding of our customer and brand.
You'll own weekly and monthly reporting and recommendations. That means cutting through the noise to surface what actually matters, and knowing how to stack-rank where we focus next. You'll proactively tap into tools and resources — platform reps, peers, AI — to stay sharp and drive efficiency.
What you'll own
Meta and Google: full channel ownership including budget management, campaign builds, and optimizations
Monthly projections and performance targets across growth and efficiency KPIs
Testing roadmap: hypothesis development, test design, and readout
Creative insights: strong POV on what to test and why, with the ability to provide key insights that will inform creative briefs
Landing page briefing: ability to brief in pages at minimum; Shopify build experience a plus
Offer strategy: recommendations on what to test, developed in close collaboration with the team
Weekly and monthly reporting and prioritized recommendations
Experience Requirements
What we're looking for
A hands-on performance marketer with deep Meta and Google expertise who is equally comfortable building campaigns and thinking strategically. You move between channels, creative feedback, and offer evaluation without losing the thread.
You're steady, not reactive. You're comfortable in an environment where not everything is figured out yet, and you have patience for the process. You know how to prioritize. You understand that not every problem can be solved at once and you're good at identifying what's signal versus noise. You communicate clearly and proactively, and you work well with a small, senior team.
Most importantly, you're excited by the opportunity to shape something. This isn't a role where the playbook is written. It's a chance to figure it out together and make a real impact on the future direction for Love Grown.
Nice to have
TikTok advertising experience
Ability to build landing pages in Shopify
Experience with CPG, food, or beverage brands
What this is
A fractional, part-time engagement. You'll work directly with the senior team, close to the decisions and close to the impact. Once we decide to work together, we’ll co-write the scope of deliverables. We imagine this will be about 60 hours / month, with some weeks more heavily weighted than others.
A hands-on performance marketer with deep Meta and Google expertise who is equally comfortable building campaigns and thinking strategically. You move between channels, creative feedback, and offer evaluation without losing the thread.
You're steady, not reactive. You're comfortable in an environment where not everything is figured out yet, and you have patience for the process. You know how to prioritize. You understand that not every problem can be solved at once and you're good at identifying what's signal versus noise. You communicate clearly and proactively, and you work well with a small, senior team.
Most importantly, you're excited by the opportunity to shape something. This isn't a role where the playbook is written. It's a chance to figure it out together and make a real impact on the future direction for Love Grown.
Nice to have
TikTok advertising experience
Ability to build landing pages in Shopify
Experience with CPG, food, or beverage brands
What this is
A fractional, part-time engagement. You'll work directly with the senior team, close to the decisions and close to the impact. Once we decide to work together, we’ll co-write the scope of deliverables. We imagine this will be about 60 hours / month, with some weeks more heavily weighted than others.
