Fractional CMO / Growth Strategist — High-Ticket DTC Physical Product @ Duelhawk

Duelhawk is a premium ergonomic chair brand selling a patented $2,145 product in the US market. The product works — zero refunds, zero complaints about price. Customers love it. The challenge is scaling consistent sales through paid media.
We have a patented rail system no competitor can copy, a proven winning ad that drove real sales through high-production animation, clear positioning in a market.
We need someone to come in and build the growth engine. Specifically:
Funnel Strategy
Testing direct ads to product page vs indirect ads to advertorial. Determining whether VSLs, advertorials, quiz funnels, or a combination convert at this price point. Diagnosing where the funnel breaks and fixing it.
Angle & Positioning Testing
We have one winning angle (luxury + solution). We need to systematically test new angles and ad formats. Not just creative testing — angle and positioning testing.

You must have personally scaled a physical product priced at $1,000+ from zero through paid media funnels. Not supplements. Not SaaS. Not info products. A physical product with a high price point, a trust gap, and a long consideration cycle.
The question we'll ask every candidate:
What is the most expensive physical product you've personally scaled from zero through paid ads? What was the price point, what was the funnel, and how did you close the trust gap between ad click and purchase?