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Head Of Marketing/Growth for eCommerce Beauty Device Brand @ RoseSkinCo.
Published: February 19, 2026
Job description
RoseSkinCo. | Turnaround Mode | $14.5M peak → $6M current → $10M+ target
We're a 7-year-old DTC beauty brand that hit $14.5M in 2022, and regularly hit $10M+ but declined to $6M in 2025 due to decreased marketing efficiency, caused by DTC-only concentration, product innovation lag and low customer retention.
We're executing a turnaround:
The Mission:
- Fully own marketing and take it completely off the founder's plate so he can focus on product innovation.
- Help position the business for an exit within 12-18 months.
- Scale revenue ($6M → $10M+) profitably by identifying and executing high-impact growth opportunities:
- Diversify into new sales channels (Amazon, TikTok Shop, marketplaces, retail)
- Lead successful product launches (Lumi 2 launching April 3, 2026)
- Triple customer retention (<5% → 20%)
- Build marketing systems that run independently
Compensation (Open to discussion): $10k/month + 5% of marketing profit you drive each quarter (less retainers paid) + discretionary exit bonus (up to 5% of enterprise value)
Learn More: https://www.notion.so/roseskinco/Fractional-Head-Of-Marketing-Opportunity-RoseSkinCo-Turnaround-304b254322ca818c98e6dd861b57b667?source=copy_link
We're a 7-year-old DTC beauty brand that hit $14.5M in 2022, and regularly hit $10M+ but declined to $6M in 2025 due to decreased marketing efficiency, caused by DTC-only concentration, product innovation lag and low customer retention.
We're executing a turnaround:
The Mission:
- Fully own marketing and take it completely off the founder's plate so he can focus on product innovation.
- Help position the business for an exit within 12-18 months.
- Scale revenue ($6M → $10M+) profitably by identifying and executing high-impact growth opportunities:
- Diversify into new sales channels (Amazon, TikTok Shop, marketplaces, retail)
- Lead successful product launches (Lumi 2 launching April 3, 2026)
- Triple customer retention (<5% → 20%)
- Build marketing systems that run independently
Compensation (Open to discussion): $10k/month + 5% of marketing profit you drive each quarter (less retainers paid) + discretionary exit bonus (up to 5% of enterprise value)
Learn More: https://www.notion.so/roseskinco/Fractional-Head-Of-Marketing-Opportunity-RoseSkinCo-Turnaround-304b254322ca818c98e6dd861b57b667?source=copy_link
Experience Requirements
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- 3+ years leading marketing at DTC brands ($5M-$50M revenue)
- Preferably relevant categories like: health & wellness, personal care, skincare & beauty, durable flagship products, small catalogs.
- Managed 15+ people (FTEs + contractors + agencies)
- Led & scaled a brand 50%+ YoY or turned around a declining brand
- Deep expertise: paid media, product launches, omnichannel expansion, retention marketing
- 3+ years leading marketing at DTC brands ($5M-$50M revenue)
- Preferably relevant categories like: health & wellness, personal care, skincare & beauty, durable flagship products, small catalogs.
- Managed 15+ people (FTEs + contractors + agencies)
- Led & scaled a brand 50%+ YoY or turned around a declining brand
- Deep expertise: paid media, product launches, omnichannel expansion, retention marketing
