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Fractional Retail Growth Lead (Amazon + Whole Foods) @ Algae Cooking Club
Published: February 15, 2026
Job description
Algae Cooking Club is launching nationally in Whole Foods this May. We are seeking a senior fractional growth marketing to help translate strong e-commerce demand into retail velocity during our first 90 days in-store.
This role is not a generic paid ads position. We’re looking for someone who has successfully driven sell-through inside Whole Foods and understands how to leverage Amazon’s ecosystem to support brick-and-mortar performance.
Scope includes:
• Amazon Sponsored Ads + DSP strategy
• Geo-targeted campaigns around Whole Foods doors
• Retail media planning + execution
• Creative direction for retail halo messaging
• First 60–90 day velocity plan
• Reporting tied to in-store performance, not just ROAS
We are already an established brand online and want to strategically convert that demand into physical retail pull.
This role is not a generic paid ads position. We’re looking for someone who has successfully driven sell-through inside Whole Foods and understands how to leverage Amazon’s ecosystem to support brick-and-mortar performance.
Scope includes:
• Amazon Sponsored Ads + DSP strategy
• Geo-targeted campaigns around Whole Foods doors
• Retail media planning + execution
• Creative direction for retail halo messaging
• First 60–90 day velocity plan
• Reporting tied to in-store performance, not just ROAS
We are already an established brand online and want to strategically convert that demand into physical retail pull.
Experience Requirements
Must Have:
• Direct experience scaling a CPG brand inside Whole Foods
• Demonstrated success driving in-store velocity via Amazon/DSP
• Experience managing Amazon retail media at meaningful scale
• Clear understanding of retail sell-through metrics (UPSW, velocity, turns)
Strongly Preferred:
• Experience launching a national Whole Foods reset
• Experience working with natural/specialty CPG brands
• Comfort operating with founder-led teams
Bonus:
• Experience with high-repeat consumables (food, beverage, pantry staples)
• Direct experience scaling a CPG brand inside Whole Foods
• Demonstrated success driving in-store velocity via Amazon/DSP
• Experience managing Amazon retail media at meaningful scale
• Clear understanding of retail sell-through metrics (UPSW, velocity, turns)
Strongly Preferred:
• Experience launching a national Whole Foods reset
• Experience working with natural/specialty CPG brands
• Comfort operating with founder-led teams
Bonus:
• Experience with high-repeat consumables (food, beverage, pantry staples)
