Creative Director (Full-Time) @ CBB

The Creative Director is responsible for defining, protecting, and evolving the brand’s visual identity across all customer touchpoints. This role leads creative strategy, oversees execution, and manages the creative team to ensure output is high-quality, performance-driven, and brand-consistent.

This is both a visionary and operational leadership position.

Core Responsibilities
1. Brand & Creative Vision

Own and evolve the brand’s visual identity

Establish creative direction across paid, organic, web, email, packaging, and campaigns

Maintain strict brand consistency across all channels

Translate business goals into creative frameworks

2. Creative Strategy

Develop creative concepts tied to revenue & performance objectives

Guide campaign themes, launches, and promotional narratives

Drive innovation in ad creatives, hooks, formats, and storytelling

Align creative output with platform-specific best practices (TikTok, Meta, PDPs, etc.)

3. Team Leadership

Lead designers, videographers, editors, and creative strategists

Provide clear briefs, feedback, and performance expectations

Establish creative workflows & production systems

Mentor team members to elevate creative judgment & taste

4. Performance-Driven Creative

Partner closely with Paid Media & Growth teams

Analyze creative performance data (CTR, Hook Rate, CPA efficiency)

Drive iterative testing & creative optimization

Identify winning creative patterns & scale frameworks

5. Production Oversight

Approve concepts, scripts, edits, and final assets

Ensure creative timelines & deadlines are met

Maintain quality control standards

Solve production bottlenecks

Experience

Proven Creative Director / Senior Creative Leadership background

Strong experience in beauty, skincare, cosmetics, haircare, or lifestyle brands