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Sr Media Buyer @ VIIA
Published: February 11, 2026
Job description
Sr. Media Buyer
Location: Remote / Hybrid
Reports to: Director of Growth
We’re a fast-growing, DTC cannabis brand on a mission to revolutionize modern wellness. At VIIA, we craft effect-driven, hemp-derived CBD and THC products designed to elevate your daily life from focus and energy to deep relaxation and rest. Accessible nationwide and delivered to your door, VIIA is one of the fastest-growing brands in the space.
We’re looking for a Sr. Media Buyer to own and scale our paid media engine, with a primary focus on paid social acquisition and paid search. This is a hands-on role for a performance marketer who thrives on testing, scaling what works, and turning data into growth within a high growth and fast paced environment.
What You’ll Own: Paid Social Media Buying
• Own end-to-end paid social strategy and execution across Meta, Snapchat, AppLovin, and emerging paid social platforms, with a focus on efficient new customer acquisition and revenue growth.
• Manage daily media buying activities including budgeting, pacing, bidding, audience strategy, and in-platform optimization.
• Develop and execute structured testing roadmaps across creative, audiences, offers, and landing experiences.
• Partner closely with creative and content teams to guide ad concepts, messaging, and formats informed by performance data and platform best practices.
• Continuously optimize the full acquisition funnel from ad, landing page, conversion to improve ROAS, CPA, and LTV.
Paid Search & Cross-Channel Support:
• Support SEM efforts across Google and Bing, including assistance with YouTube campaigns where compliant.
• Help define keyword strategy, campaign structure, targeting, and messaging to capture incremental demand.
• Assist with management and optimization of product feeds in Google Merchant Center for shopping campaigns.
Analytics, Measurement & Collaboration:
• Own performance reporting and insights in partnership with the data team; build scorecards and dashboards that translate results into clear next actions.
• Manage and forecast paid media budgets totaling $10M+ annually across channels.
• Work cross-functionally with growth, creative, analytics, and compliance teams to ensure campaigns meet performance and regulatory standards.
• Build strong relationships with agency, platform, and vendor partnersStay current on platform updates, policy changes, and industry trends related to hemp, wellness, and regulated advertising.
Location: Remote / Hybrid
Reports to: Director of Growth
We’re a fast-growing, DTC cannabis brand on a mission to revolutionize modern wellness. At VIIA, we craft effect-driven, hemp-derived CBD and THC products designed to elevate your daily life from focus and energy to deep relaxation and rest. Accessible nationwide and delivered to your door, VIIA is one of the fastest-growing brands in the space.
We’re looking for a Sr. Media Buyer to own and scale our paid media engine, with a primary focus on paid social acquisition and paid search. This is a hands-on role for a performance marketer who thrives on testing, scaling what works, and turning data into growth within a high growth and fast paced environment.
What You’ll Own: Paid Social Media Buying
• Own end-to-end paid social strategy and execution across Meta, Snapchat, AppLovin, and emerging paid social platforms, with a focus on efficient new customer acquisition and revenue growth.
• Manage daily media buying activities including budgeting, pacing, bidding, audience strategy, and in-platform optimization.
• Develop and execute structured testing roadmaps across creative, audiences, offers, and landing experiences.
• Partner closely with creative and content teams to guide ad concepts, messaging, and formats informed by performance data and platform best practices.
• Continuously optimize the full acquisition funnel from ad, landing page, conversion to improve ROAS, CPA, and LTV.
Paid Search & Cross-Channel Support:
• Support SEM efforts across Google and Bing, including assistance with YouTube campaigns where compliant.
• Help define keyword strategy, campaign structure, targeting, and messaging to capture incremental demand.
• Assist with management and optimization of product feeds in Google Merchant Center for shopping campaigns.
Analytics, Measurement & Collaboration:
• Own performance reporting and insights in partnership with the data team; build scorecards and dashboards that translate results into clear next actions.
• Manage and forecast paid media budgets totaling $10M+ annually across channels.
• Work cross-functionally with growth, creative, analytics, and compliance teams to ensure campaigns meet performance and regulatory standards.
• Build strong relationships with agency, platform, and vendor partnersStay current on platform updates, policy changes, and industry trends related to hemp, wellness, and regulated advertising.
Experience Requirements
What We’re Looking For:
• 2–3+ years of hands-on experience as a media buyer or performance marketer, with a strong emphasis on paid social.
• Deep experience buying and scaling on Meta; experience with Snapchat and/or AppLovin strongly preferred.
• Proven track record managing $10M+ in annual paid media spendStrong understanding of audience strategy, creative testing, bidding and optimization levers, and full-funnel performance.
• Highly analytical, with the ability to turn complex data into confident media decisions.
• Comfortable operating in fast-paced, test-and-learn environments with minimal process overheadStrong communicator who collaborates effectively with internal teams and external partners.
• Proficient in Excel and comfortable working with large datasets.
• Experience with Shopify and ecommerce performance tracking is a plus.
Bonus: experience marketing in regulated categories (hemp, cannabis-adjacent, CPG, supplements, or wellness)
Comp: 120-150k + bonus & full benefits package
• 2–3+ years of hands-on experience as a media buyer or performance marketer, with a strong emphasis on paid social.
• Deep experience buying and scaling on Meta; experience with Snapchat and/or AppLovin strongly preferred.
• Proven track record managing $10M+ in annual paid media spendStrong understanding of audience strategy, creative testing, bidding and optimization levers, and full-funnel performance.
• Highly analytical, with the ability to turn complex data into confident media decisions.
• Comfortable operating in fast-paced, test-and-learn environments with minimal process overheadStrong communicator who collaborates effectively with internal teams and external partners.
• Proficient in Excel and comfortable working with large datasets.
• Experience with Shopify and ecommerce performance tracking is a plus.
Bonus: experience marketing in regulated categories (hemp, cannabis-adjacent, CPG, supplements, or wellness)
Comp: 120-150k + bonus & full benefits package
