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Creative Strategist @ Breakoutlabs
Published: February 6, 2026
Job description
We're looking for a Creative Strategist who can lead and own our entire creative engine — from ideation to execution. You'll be responsible for translating complex biomarker science into thumb-stopping ads, high-converting funnels, and emotionally resonant messaging that moves skeptical, burnt-out acne sufferers to take action.This is a high-leverage role. You'll work directly with the founder to build, test, and scale creative across Meta, TikTok, YouTube, and landing pages. You'll need to think like a strategist, write like a marketer, and move like an operator.What You'll OwnCreative Strategy & Ideation
Develop creative strategies for each stage of the funnel: TOF (awareness), MOF (consideration), BOF (conversion)
Lead weekly creative sprints to generate new ad angles, hooks, and offers
Use customer research, avatar insights, and competitor analysis to inform positioning and messaging
Identify which pain points, belief shifts, and emotional triggers to test in each campaign
Ad Creative Development
Conceptualize and script video ads (UGC, founder-led, testimonial-driven, educational)
Design and write static ads (carousel, single-image, infographics) optimized for stopping the scroll
Collaborate with designers, editors, and UGC creators to bring concepts to life
Ensure all creative aligns with BreakoutLabs' warm-clinical, educational, science-backed brand voice
Creative Execution & Project Management
Manage the creative calendar and ensure consistent output (new ads weekly, funnel iterations monthly)
Coordinate with freelancers, agencies, or internal team members (designers, video editors, media buyers)
Track creative performance and iterate based on metrics (CTR, CPM, CPA, ROAS)
Maintain an organized creative library with winners, losers, and insights logged
Develop creative strategies for each stage of the funnel: TOF (awareness), MOF (consideration), BOF (conversion)
Lead weekly creative sprints to generate new ad angles, hooks, and offers
Use customer research, avatar insights, and competitor analysis to inform positioning and messaging
Identify which pain points, belief shifts, and emotional triggers to test in each campaign
Ad Creative Development
Conceptualize and script video ads (UGC, founder-led, testimonial-driven, educational)
Design and write static ads (carousel, single-image, infographics) optimized for stopping the scroll
Collaborate with designers, editors, and UGC creators to bring concepts to life
Ensure all creative aligns with BreakoutLabs' warm-clinical, educational, science-backed brand voice
Creative Execution & Project Management
Manage the creative calendar and ensure consistent output (new ads weekly, funnel iterations monthly)
Coordinate with freelancers, agencies, or internal team members (designers, video editors, media buyers)
Track creative performance and iterate based on metrics (CTR, CPM, CPA, ROAS)
Maintain an organized creative library with winners, losers, and insights logged
Experience Requirements
Experience
3–5+ years in creative strategy, growth marketing, or performance creative (DTC, health/wellness, or beauty preferred)
Proven track record of building and scaling creative for paid social (Meta, TikTok, YouTube)
Experience writing high-converting landing pages and email sequences
Portfolio demonstrating strategic thinking + execution (ads, funnels, copy samples)
Skills
Expert-level copywriting and storytelling
Strong understanding of direct response marketing and conversion psychology
Ability to concept and art-direct video and static ads
Proficiency in tools like Figma, Canva, Google Analytics, or similar
Familiarity with funnel-building platforms (Shopify, Klaviyo, Typeform, Unbounce, etc.)
Bonus Points
Background in health, wellness, or science communication
Experience with biomarker testing, hormone health, or personalized nutrition brands
Knowledge of compliance guidelines (FDA, FTC) for health claims
Video editing or design chops (not required, but helpful)
3–5+ years in creative strategy, growth marketing, or performance creative (DTC, health/wellness, or beauty preferred)
Proven track record of building and scaling creative for paid social (Meta, TikTok, YouTube)
Experience writing high-converting landing pages and email sequences
Portfolio demonstrating strategic thinking + execution (ads, funnels, copy samples)
Skills
Expert-level copywriting and storytelling
Strong understanding of direct response marketing and conversion psychology
Ability to concept and art-direct video and static ads
Proficiency in tools like Figma, Canva, Google Analytics, or similar
Familiarity with funnel-building platforms (Shopify, Klaviyo, Typeform, Unbounce, etc.)
Bonus Points
Background in health, wellness, or science communication
Experience with biomarker testing, hormone health, or personalized nutrition brands
Knowledge of compliance guidelines (FDA, FTC) for health claims
Video editing or design chops (not required, but helpful)
