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Conversion Copywriter – Advertorials & Landing Pages (Feminine Health/Beauty Brand) @ Expert Publishing
Published: February 2, 2026
Job description
We’re looking for an experienced conversion-focused copywriter who specializes in writing high-performing advertorials, long-form sales pages, and landing page copy.
Our brand operates in the feminine health and wellness space, and we need someone who understands how to combine emotional storytelling, education, and persuasive structure to drive conversions — while maintaining a trustworthy, compliant, and brand-aligned tone.
What You’ll Do
Write advertorial-style sales pages (long-form storytelling).
Create high-converting landing page copy for paid traffic.
Develop headlines, subheadlines, CTAs, and microcopy that improve engagement and conversions.
Adapt brand voice across different funnels and campaign angles.
Work closely with our design and marketing teams to align copy with visuals and layout flow.
Optimize copy based on performance data and A/B testing insights.
Requirements
Proven experience writing advertorials, sales pages, and direct-response landing pages.
Strong understanding of conversion psychology and funnel strategy.
Ability to write clear, persuasive, compliant copy for health-related products.
Experience with eCommerce, DTC, or performance marketing brands.
Excellent English writing skills with attention to tone, clarity, and persuasion.
Nice to Have
Experience in feminine health, wellness, or beauty niches.
Familiarity with Meta, TikTok, and Google Ads funnels.
Experience writing VSL scripts or short-form ad copy.
What We Offer
Ongoing copywriting work (new campaigns regularly).
Clear briefs, structured workflows, and performance feedback.
Long-term collaboration opportunities.
To Apply:
Please include:
2–3 examples of advertorials or sales pages you’ve written.
Your experience in conversion-focused copywriting.
Your rates (per page / per project / hourly).
Our brand operates in the feminine health and wellness space, and we need someone who understands how to combine emotional storytelling, education, and persuasive structure to drive conversions — while maintaining a trustworthy, compliant, and brand-aligned tone.
What You’ll Do
Write advertorial-style sales pages (long-form storytelling).
Create high-converting landing page copy for paid traffic.
Develop headlines, subheadlines, CTAs, and microcopy that improve engagement and conversions.
Adapt brand voice across different funnels and campaign angles.
Work closely with our design and marketing teams to align copy with visuals and layout flow.
Optimize copy based on performance data and A/B testing insights.
Requirements
Proven experience writing advertorials, sales pages, and direct-response landing pages.
Strong understanding of conversion psychology and funnel strategy.
Ability to write clear, persuasive, compliant copy for health-related products.
Experience with eCommerce, DTC, or performance marketing brands.
Excellent English writing skills with attention to tone, clarity, and persuasion.
Nice to Have
Experience in feminine health, wellness, or beauty niches.
Familiarity with Meta, TikTok, and Google Ads funnels.
Experience writing VSL scripts or short-form ad copy.
What We Offer
Ongoing copywriting work (new campaigns regularly).
Clear briefs, structured workflows, and performance feedback.
Long-term collaboration opportunities.
To Apply:
Please include:
2–3 examples of advertorials or sales pages you’ve written.
Your experience in conversion-focused copywriting.
Your rates (per page / per project / hourly).
