Senior Email & SMS Marketer (Head of Retention) @ Retention Studios

Retention Studios is an email and SMS retention agency for health and wellness CPG brands. We build lifecycle systems that turn first-time buyers into raving fans and make email and SMS major revenue channels.

We’re hiring a Senior Email & SMS Marketer to architect, own, and scale retention programs across a small portfolio of brands. You will translate business goals into campaign strategy, lifecycle flows, testing frameworks, and performance improvements.

This role blends strategy, creative direction, systems building, and performance ownership. You will decide what gets built, what gets tested, and what actually moves revenue.

Senior-level experience owning email and SMS retention programs in Klaviyo for CPG brands doing $5M+ in annual revenue

Proven results driving repeat purchases, lifecycle revenue, and LTV

Experience working with consumer packaged goods and/or subscription brands

Strong command of campaign strategy, lifecycle flows, segmentation, and reporting

Comfortable managing multiple brands and calendars at once

Data-driven operator with experience analyzing revenue per recipient, flow performance, and lifecycle metrics

Experience collaborating closely with copy, design, and implementation teams

Klaviyo & Figma knowledge. Agency experience would be a nice addition.