Brand Strategist @ Loui
Published: January 27, 2026
Job description
We’re looking for a brand strategist to work directly with the founder to define Loui’s brand foundation post-rebrand (formerly Loo Drops). This role focuses on brand positioning, customer personas, messaging, and voice/tone, with the goal of creating a clear brand manifesto/deck to guide all future marketing and creative. This isn’t a design role (our visual identity is already set). If you love building brands from the ground up, working closely with founders, and turning real customer insights into smart, memorable messaging (and aren’t afraid of a little bathroom humor), you’ll fit right in.
Experience Requirements
Proven experience shaping brand foundations for early-stage DTC/CPG brands (not enterprise), including positioning, personas, and voice/tone development.