Founder @ Loui
Published: January 27, 2026
Job description
We’re looking for a senior brand strategist to work directly with the founder to define Loui’s brand foundation post-rebrand (formerly Loo Drops). This role will focus on brand positioning, customer personas, messaging, and voice/tone development. The output will be a comprehensive brand manifesto/deck that aligns all future marketing, content, and creative. This is not a design role. We already have a visual identity established. We’re looking for someone who can translate data and customer insight into a clear, differentiated brand strategy.
Experience Requirements
Proven experience shaping brand foundations for early-stage DTC/CPG brands (not enterprise), including positioning, personas, and voice/tone development.