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CRM & Lifecycle Marketing Manager (Email & SMS)

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CRM & Lifecycle Marketing Manager (Email & SMS) @ Orena Fragrances

Published: January 25, 2026

Job description

We’re looking for a Lifecycle Marketing Manager to own our email and SMS marketing end-to-end. Someone to build, test, optimize, and scale our lifecycle marketing on an ongoing basis.

You’ll be responsible for creating and managing all email and SMS flows, running continuous A/B tests across acquisition and abandonment flows, and planning, writing, and executing daily email and SMS campaigns. You’ll work closely with paid acquisition to ensure lifecycle marketing is directly supporting conversion and revenue growth.

Preferred experience using Klaviyo for email and on-site acquisition and Postscript for SMS. Design support will be handled separately. This role owns strategy, copy, testing, optimization, and execution.

Experience Requirements

• Strong experience owning email & SMS lifecycle marketing
• Advanced Klaviyo experience (email + on-site acquisition)
• Experience managing SMS via Postscript or similar
• Proven track record of A/B testing and optimization
• Shopify DTC experience required
• Comfortable owning results, not just execution
• Experience with 7–8 figure DTC brands
• Experience working closely with paid media teams

Opportunity details

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Ongoing Part Time

Duration:

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25

Budget:

8000

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Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer
Creative
Oxford, UK

Starter’s Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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Your Application

Jillian
Mcintosh

Creative Director | Former CD at The Farmer’s Dog
UI Designer
Visual Designer
Web Designer

Person who makes everything work better than it did before you knew they existed and you definitely need them in your business all day, everyday.

Creative
Oxford, UK

Your Message:

Hello! I'm thrilled to apply for the Meta Media Buyer position. With my background in digital marketing and a passion for innovative advertising strategies, I believe I would be a great fit for your team. I have experience in managing campaigns on platforms like Facebook and Instagram, and I'm eager to bring my skills to your innovative marketing team. I am excited to announce an opening for a talented Meta Media Buyer to become a vital part of our innovative marketing team. In this pivotal role, you will take charge of strategizing, executing, and optimizing advertising campaigns across Meta platforms, such as Facebook and Instagram.

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