Applicants: 72
Lifecycle Retention Strategist (Project-Based) @ CBB
Published: January 24, 2026
Job description
This role is focused on journey architecture and flow strategy, not day-to-day email or SMS sends. You will map, design, and optimize the full lifecycle experience, then hand off execution to our email/SMS team.
Experience Requirements
Strong understanding of customer psychology and buying behavior
Experience designing retention systems for scaling brands
Ability to think in flows, triggers, and sequencing
Comfortable working with operators and founders
Bonus: experience in beauty, wellness, or consumables
