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Creative Strategist @ Formulation Factory
Published: January 20, 2026
Job description
**Job Title:** Creative Strategist
**Location:** Remote (Latin America preferred for time-zone alignment)
**Reports to:** VP Demand
**Role Purpose**
The Creative Strategist is the intelligence engine behind Formulation Factory’s D2C ad creative pipeline. You own the synthesis of market trends, customer truths, and performance data to generate high-impact angles, hooks, and briefs that fuel scalable, converting creatives across platforms—without ever touching design execution.
Your mandate: bridge external market signals, internal customer insights, and ad performance feedback to continuously refine our creative system, ensuring every asset is grounded in what works, what resonates, and what drives profitable growth in the competitive supplements category.
**Core Accountabilities**
1. **Market & Competitive Research** Platform-by-platform analysis of D2C ad trends (Meta, TikTok, Amazon, Google, emerging channels): identify winning hooks, visuals, messaging patterns, audience targeting, and creative formats from competitors and top performers. Scour industry benchmarks, ad libraries, and real-time signals to spot opportunities and avoid pitfalls.
2. **Customer Insight & Angle Development** Dive deep into customer data: analyze reviews, conduct interviews/surveys, map demographics (ages, lifestyles, pain points), psychographics, and unmet needs. Translate insights into actionable creative angles, hooks, offers, and product feedback loops—informing not just ads but potential improvements to formulations or positioning.
3. **Creative Pipeline Management** Own the upstream creative workflow: populate Kanban boards (or equivalent tools) with prioritized briefs, concepts, variations, and test ideas for static, video, and short-form ads. Ensure a steady, high-volume flow of performance-aligned inputs for designers and creators to execute.
4. **Performance Feedback & Iteration Loop** Sync tightly with Head of PPC and media teams: review ad data to categorize creatives ("great—double down", "okay—iterate improvements", "sucks—analyze failures and avoid"). Use signals (CTR, CVR, ROAS) to refine angles, kill losers fast, and scale winners—closing the loop from research to results.
5. **Cross-Functional Alignment & Reporting** Collaborate to integrate insights across teams: share market/customer findings with VP Demand, product (for feedback), and creative (for briefs). Deliver regular reports on trend shifts, insight summaries, and pipeline health to inform broader demand strategy.
6. **Systems & Scalability** Build and maintain research processes, insight databases, and feedback frameworks (e.g., tools like Notion, Airtable, or custom dashboards). Ensure all work upholds brand philosophy, scientific integrity, and compliance (FTC/FDA ad claims).
**Decision Rights & Key Interfaces**
- **Owns:** Market research agenda, customer insight synthesis, creative brief generation, performance categorization, and pipeline prioritization within demand guardrails.
- **Reports to:** VP Demand
- **Collaborates closely with:**
- Head of PPC on ad data feedback and optimization loops
- AI Creative Designer & creative team on brief handoffs and iteration needs
- Director of Shopify Growth & CRM & Retention Lead on customer data and post-acquisition angles
- Director of TikTok on platform-specific trends and content ideas
- Founder (Kyle) on brand alignment, product feedback, and customer truth validation
- VP Ops & Finance on unit economics implications of creative directions
The Creative Strategist is empowered for research, analysis, and brief decisions—no routine escalation required.
**This Role Is Not**
- A hands-on designer or creative executor
- A passive researcher without performance accountability
- A product manager or customer service role This is a strategic operator role: deep D2C ad intelligence with direct impact on creative velocity, ad efficacy, and revenue—blending research rigor with fast-paced iteration.
**Year-One Success Profile**
- Creative pipeline consistently filled with high-quality briefs leading to improved ad performance (e.g., +20% uplift in average ROAS from iterated creatives)
- Market/customer insights deliver actionable product feedback and new angles that test successfully
- Feedback loops with media buyers categorize 100% of ads, scaling winners and reducing waste
- Platform-specific trend reports influence demand strategy and reduce blind spots
- Systems built for scalable research (e.g., insight database, automated trend tracking)
- Demonstrable contribution to demand growth without brand dilution or compliance issues
**Ideal Candidate Profile**
- 4–7+ years in D2C advertising strategy (supplements, health/wellness, or competitive DTC categories preferred), with proven impact on creative pipelines and ad performance
- Deep breadth in platform-specific ad trends (Meta, TikTok, Amazon, etc
**Location:** Remote (Latin America preferred for time-zone alignment)
**Reports to:** VP Demand
**Role Purpose**
The Creative Strategist is the intelligence engine behind Formulation Factory’s D2C ad creative pipeline. You own the synthesis of market trends, customer truths, and performance data to generate high-impact angles, hooks, and briefs that fuel scalable, converting creatives across platforms—without ever touching design execution.
Your mandate: bridge external market signals, internal customer insights, and ad performance feedback to continuously refine our creative system, ensuring every asset is grounded in what works, what resonates, and what drives profitable growth in the competitive supplements category.
**Core Accountabilities**
1. **Market & Competitive Research** Platform-by-platform analysis of D2C ad trends (Meta, TikTok, Amazon, Google, emerging channels): identify winning hooks, visuals, messaging patterns, audience targeting, and creative formats from competitors and top performers. Scour industry benchmarks, ad libraries, and real-time signals to spot opportunities and avoid pitfalls.
2. **Customer Insight & Angle Development** Dive deep into customer data: analyze reviews, conduct interviews/surveys, map demographics (ages, lifestyles, pain points), psychographics, and unmet needs. Translate insights into actionable creative angles, hooks, offers, and product feedback loops—informing not just ads but potential improvements to formulations or positioning.
3. **Creative Pipeline Management** Own the upstream creative workflow: populate Kanban boards (or equivalent tools) with prioritized briefs, concepts, variations, and test ideas for static, video, and short-form ads. Ensure a steady, high-volume flow of performance-aligned inputs for designers and creators to execute.
4. **Performance Feedback & Iteration Loop** Sync tightly with Head of PPC and media teams: review ad data to categorize creatives ("great—double down", "okay—iterate improvements", "sucks—analyze failures and avoid"). Use signals (CTR, CVR, ROAS) to refine angles, kill losers fast, and scale winners—closing the loop from research to results.
5. **Cross-Functional Alignment & Reporting** Collaborate to integrate insights across teams: share market/customer findings with VP Demand, product (for feedback), and creative (for briefs). Deliver regular reports on trend shifts, insight summaries, and pipeline health to inform broader demand strategy.
6. **Systems & Scalability** Build and maintain research processes, insight databases, and feedback frameworks (e.g., tools like Notion, Airtable, or custom dashboards). Ensure all work upholds brand philosophy, scientific integrity, and compliance (FTC/FDA ad claims).
**Decision Rights & Key Interfaces**
- **Owns:** Market research agenda, customer insight synthesis, creative brief generation, performance categorization, and pipeline prioritization within demand guardrails.
- **Reports to:** VP Demand
- **Collaborates closely with:**
- Head of PPC on ad data feedback and optimization loops
- AI Creative Designer & creative team on brief handoffs and iteration needs
- Director of Shopify Growth & CRM & Retention Lead on customer data and post-acquisition angles
- Director of TikTok on platform-specific trends and content ideas
- Founder (Kyle) on brand alignment, product feedback, and customer truth validation
- VP Ops & Finance on unit economics implications of creative directions
The Creative Strategist is empowered for research, analysis, and brief decisions—no routine escalation required.
**This Role Is Not**
- A hands-on designer or creative executor
- A passive researcher without performance accountability
- A product manager or customer service role This is a strategic operator role: deep D2C ad intelligence with direct impact on creative velocity, ad efficacy, and revenue—blending research rigor with fast-paced iteration.
**Year-One Success Profile**
- Creative pipeline consistently filled with high-quality briefs leading to improved ad performance (e.g., +20% uplift in average ROAS from iterated creatives)
- Market/customer insights deliver actionable product feedback and new angles that test successfully
- Feedback loops with media buyers categorize 100% of ads, scaling winners and reducing waste
- Platform-specific trend reports influence demand strategy and reduce blind spots
- Systems built for scalable research (e.g., insight database, automated trend tracking)
- Demonstrable contribution to demand growth without brand dilution or compliance issues
**Ideal Candidate Profile**
- 4–7+ years in D2C advertising strategy (supplements, health/wellness, or competitive DTC categories preferred), with proven impact on creative pipelines and ad performance
- Deep breadth in platform-specific ad trends (Meta, TikTok, Amazon, etc
