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Director of Influencer and Affiliate Marketing @ Jones Road Beauty
Published: January 17, 2026
Job description
We're seeking a passionate and data-driven Director of Influencer and Affiliate Marketing to own everything related to creators, influencers, and affiliates at Jones Road Beauty. Reporting to the SVP of Marketing, you'll be responsible for transforming our influencer program into a powerhouse channel that drives meaningful growth and community engagement.
This role is perfect for a creative and analytical marketer who thrives in a fast-moving environment and has deep experience in influencer marketing. You'll work closely with our brand, creative, and growth teams to build sustainable, scalable programs that authentically connect our community with the Jones Road story and drive growth for the business.
This role is perfect for a creative and analytical marketer who thrives in a fast-moving environment and has deep experience in influencer marketing. You'll work closely with our brand, creative, and growth teams to build sustainable, scalable programs that authentically connect our community with the Jones Road story and drive growth for the business.
Experience Requirements
Lead comprehensive influencer and affiliate strategy and develop best practices across all channels including organic seeding, paid partnerships, creator affiliates (ShopMy, TikTok Shop), and Substack collaborations
Launch and scale Jones Road's presence on TikTok Shop from ground up, turning it into a powerful new channel
Develop and grow our paid influencer program against core KPIs, focusing on sustainable growth and measurable impact
Lead the partnership ads program in collaboration with the growth team, emphasizing whitelisting content for paid creative success
Build and grow a scalable organic seeding program to efficiently increase brand awareness and nurture an engaged creator community
Develop sustainable sourcing processes to identify and engage top-tier creators
Manage agency relationships and external vendor partnerships to maximize program effectiveness
What You’ll Bring
7-10 years of experience in influencer marketing and affiliate program management
Passion for creator economy and deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube
Deep expertise in ShopMy, LTK, Tribe Dynamica or similar affiliate and affiliate platforms
Proven DTC experience with measurable results
Beauty or CPG industry experience preferred
Strong organizational skills with ability to manage multiple complex programs simultaneously
Natural curiosity and experimentation mindset with strong critical thinking abilities
Collaborative approach with experience working cross-functionally
Data-driven mindset, comfort with performance metrics, budgeting, and media effectiveness analyses
Thrives in fast-moving, dynamic environments
Exceptional communication and stakeholder management skills, with the ability provide easy-to-digest updates and reporting
Launch and scale Jones Road's presence on TikTok Shop from ground up, turning it into a powerful new channel
Develop and grow our paid influencer program against core KPIs, focusing on sustainable growth and measurable impact
Lead the partnership ads program in collaboration with the growth team, emphasizing whitelisting content for paid creative success
Build and grow a scalable organic seeding program to efficiently increase brand awareness and nurture an engaged creator community
Develop sustainable sourcing processes to identify and engage top-tier creators
Manage agency relationships and external vendor partnerships to maximize program effectiveness
What You’ll Bring
7-10 years of experience in influencer marketing and affiliate program management
Passion for creator economy and deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube
Deep expertise in ShopMy, LTK, Tribe Dynamica or similar affiliate and affiliate platforms
Proven DTC experience with measurable results
Beauty or CPG industry experience preferred
Strong organizational skills with ability to manage multiple complex programs simultaneously
Natural curiosity and experimentation mindset with strong critical thinking abilities
Collaborative approach with experience working cross-functionally
Data-driven mindset, comfort with performance metrics, budgeting, and media effectiveness analyses
Thrives in fast-moving, dynamic environments
Exceptional communication and stakeholder management skills, with the ability provide easy-to-digest updates and reporting
