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Copywriter @ CBB
Published: January 9, 2026
Job description
We are an established 8-figure beauty brand with deep roots in TikTok Live commerce, consistently driving seven-figure months through live selling. Our next phase of growth is a deliberate expansion into DTC, where we are building a durable, scalable brand engine that compounds long-term value.
We are looking for a Copywriter to come in early and own the copy foundation across the business—from conversion-focused assets to brand storytelling—while translating what has already worked at scale in live selling into a cohesive DTC experience.
This is not a plug-and-play role. This is an opportunity to build the system.
You will be responsible for shaping and executing copy across all customer touchpoints, including but not limited to:
High-converting landing pages & PDPs
Paid media copy (Meta, TikTok, other growth channels)
Email & SMS (flows, campaigns, launches)
Offer positioning & messaging frameworks
Brand voice documentation and copy standards
Cross-functional collaboration with creative, media buying, and leadership
We are looking for a Copywriter to come in early and own the copy foundation across the business—from conversion-focused assets to brand storytelling—while translating what has already worked at scale in live selling into a cohesive DTC experience.
This is not a plug-and-play role. This is an opportunity to build the system.
You will be responsible for shaping and executing copy across all customer touchpoints, including but not limited to:
High-converting landing pages & PDPs
Paid media copy (Meta, TikTok, other growth channels)
Email & SMS (flows, campaigns, launches)
Offer positioning & messaging frameworks
Brand voice documentation and copy standards
Cross-functional collaboration with creative, media buying, and leadership
Experience Requirements
This role is ideal for a copywriter who:
Has direct experience with DTC brands (beauty experience is a strong plus)
Understands conversion copy, not just brand copy
Can balance performance-driven messaging with long-term brand equity
Is comfortable starting from what already works and building structure around it
Thinks in systems, frameworks, and customer psychology
Is not afraid of ownership and accountability
Has direct experience with DTC brands (beauty experience is a strong plus)
Understands conversion copy, not just brand copy
Can balance performance-driven messaging with long-term brand equity
Is comfortable starting from what already works and building structure around it
Thinks in systems, frameworks, and customer psychology
Is not afraid of ownership and accountability
