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Performance Creative Strategist @ Starters
Published: December 30, 2025
Job description
📍Onsite 5 days/week; NYC Financial District
💰$100k-$130k + benefits
We are partnering with a fast-growing, celebrity-backed, CPG brand redefining cleaning products with zero toxins, zero warning labels, and zero compromises by using ingredients like essential oils to kill germs without harsh chemicals. Their mission is to create products that are genuinely safe for people, pets, and the planet while still tough on messes.
This is an established brand with strong traction and momentum. They are entering their viral growth chapter and performance creative is at the center of that strategy. In this role, you will:
🔹 Own the performance creative strategy for paid social, with a primary focus on Meta.
🔹 Concept and execute high-performing video ads (short- and long-form, up to 2 minutes).
🔹 Build ads end-to-end: scripting, editing, versioning.
🔹 Rapidly test creative concepts, hooks, formats, and messaging using AI tools and
creative automation.
🔹 Collaborate with media buyer and analytics partner to iterate based on performance
insights.
🔹Collaborate cross-functionally with Marketing and E-Commerce teams to ensure
cohesive storytelling across channels.
🔹 Experiment with new platforms, formats, and emerging channels beyond Meta.
💰$100k-$130k + benefits
We are partnering with a fast-growing, celebrity-backed, CPG brand redefining cleaning products with zero toxins, zero warning labels, and zero compromises by using ingredients like essential oils to kill germs without harsh chemicals. Their mission is to create products that are genuinely safe for people, pets, and the planet while still tough on messes.
This is an established brand with strong traction and momentum. They are entering their viral growth chapter and performance creative is at the center of that strategy. In this role, you will:
🔹 Own the performance creative strategy for paid social, with a primary focus on Meta.
🔹 Concept and execute high-performing video ads (short- and long-form, up to 2 minutes).
🔹 Build ads end-to-end: scripting, editing, versioning.
🔹 Rapidly test creative concepts, hooks, formats, and messaging using AI tools and
creative automation.
🔹 Collaborate with media buyer and analytics partner to iterate based on performance
insights.
🔹Collaborate cross-functionally with Marketing and E-Commerce teams to ensure
cohesive storytelling across channels.
🔹 Experiment with new platforms, formats, and emerging channels beyond Meta.
Experience Requirements
We are looking for someone who is highly creative, thinks big, and can captivate new audiences by creating and driving the creative performance social ad strategy.
🔹 4–7+ years of experience in performance creative, paid social creative, digital marketing,
or growth marketing, ideally within CPG, DTC, consumer brands
🔹 Proven track record of building ads that convert and scale on Meta
🔹 Strong video editing skills (CapCut, Premiere Pro, Final Cut, After Effects, or similar)
🔹 Deep understanding of performance creative principles: hooks, thumb-stopping visuals,
pacing, CTAs, and retention
🔹 Experience creating longer-form paid video content (30s–2 mins) that still performs
🔹 Familiarity with TikTok, YouTube Shorts, or emerging paid social formats
🔹 4–7+ years of experience in performance creative, paid social creative, digital marketing,
or growth marketing, ideally within CPG, DTC, consumer brands
🔹 Proven track record of building ads that convert and scale on Meta
🔹 Strong video editing skills (CapCut, Premiere Pro, Final Cut, After Effects, or similar)
🔹 Deep understanding of performance creative principles: hooks, thumb-stopping visuals,
pacing, CTAs, and retention
🔹 Experience creating longer-form paid video content (30s–2 mins) that still performs
🔹 Familiarity with TikTok, YouTube Shorts, or emerging paid social formats
