Ecommerce Manager @ Starters

We are partnering with a fast-growing, women-founded haircare brand dedicated to restoring hair growth. Since 2020, their social presence has gained over 1.3 million followers as they head into their next growth point launching in retail. What began as a kitchen remedy has evolved into one of the most celebrated brands that is loved for their authenticity, transformative results, and community-first approach.

📍Remote or NYC Metro Hybrid (All States welcome except CA - not set up to hire)
💰$90k-$110k + Benefits (Medical Dental, Vision, Time Off + more)

Role Overview
We are seeking an experienced and detail-oriented E-Commerce Manager to own the day-to-day management and performance of our digital storefronts across Shopify, Amazon, Walmart, and TikTok Shop.

This is a highly fast-moving and collaborative environment where you will work closely with our Operations, Marketing, and Customer Support teams to drive sales, streamline the customer experience, and ensure our product catalog and promotional strategies are executed with excellence.

Key Responsibilities
🔹 Own the end-to-end management of the Shopify storefront and marketplace listings (TikTok Shop, Amazon, Walmart), including merchandising, seasonal updates, and campaign execution
🔹 Maintain accurate and updated listings across Amazon, TikTok Shop, and Walmart Marketplace
🔹 Ensure all product imagery, video, copy, and page layouts meet brand standards and are QA’d before publishing
🔹 Ideate and implement PDP enhancements, A+ content, and on-site experiences to increase conversion rates and customer engagement
🔹 Maintain PDP consistency and visual quality across all sales channels
🔹 Identify and report website bugs; partner with development or platform support teams to resolve issues
🔹 Track and improve e-commerce KPIs such as conversion rate, bounce rate, and AOV
🔹Monitor site data (conversion, bounce rate, traffic behavior) and identify areas for UX and CRO improvements
🔹 Create and test bundles, special offers, and upsell strategies
🔹 Conduct regular QA across all digital storefronts (desktop and mobile)
🔹 Plan and maintain the e-commerce promotional calendar in coordination with the marketing team (launches, bundles, offers)
🔹 Brief the creative and social teams on content asset needs for digital sales channels (PDPs, bundles, seasonal themes, etc.)
🔹 Monitor competitor websites for best-in-class e-commerce practices in layout, upsells, UGC use, and mobile optimization
🔹 Collaborate with the Customer Support Manager to ensure the support team is aware of product changes, launches, promotions, and FAQs
🔹 Assist with tracking and integrating reviews, before/after photos, and social proof into product pages
🔹 Coordinate launch timelines and readiness across all sales platforms
🔹 Partner with operations to ensure accurate inventory visibility across channels

Qualifications
🔹 5+ years of experience in e-commerce or digital merchandising (Shopify
experience required)
🔹 Familiarity with Amazon Seller Central and TikTok Shop preferred
🔹 Understanding of conversion optimization tools and analytics (Google Analytics, Hotjar, etc.)
🔹Detail-oriented with excellent organizational and communication skills
🔹 Experience working in a fast-paced, product-driven environment
🔹 Self-starter who thrives in a collaborative, on-site team setting

Why Join Us?
🔹 Be part of a passionate, fast-paced team changing the narrative around scalp care
🔹Play a pivotal role in a high-growth, high-impact brand with national reach
🔹 Directly support strategic initiatives and help shape scalable infrastructure
🔹 Competitive salary, collaborative culture, and room to grow with the business

Benefits
🔹 Health Insurance- (Medical, Dental, Vision)
🔹 Paid Time Off
🔹 401K
🔹 Plum Benefits Discounts
🔹 Career growth opportunities within a rapidly expanding company