Head of Growth @ Michael Todd Beauty

Michael Todd Beauty is seeking a Head of Growth Media Manager to lead all customer acquisition and retention strategies across the full funnel for Michael Todd Beauty. In this role, you will be responsible for creating our channel expansion & optimization strategy, building out our efforts to deploy the budget to meet acquisition goals, and refining our attribution modeling. You’ll inherit and continue to build a team that executes across paid social, display, TV/CTV, native, affiliate, and paid influencer. You’ll be encouraged to test, learn, take risks and bring our customer acquisition and retention marketing to the next level while also growing the budget significantly. This person must have a scrappy mindset, be comfortable with ambiguity, and have a boundless curiosity to learn and grow. The Paid Media Manager will report to the Chief Marketing Officer.

Key Responsibilities
Coach, develop, and mentor an existing team of high-performing growth & performance marketers
Accountable and responsible for managing KPIs including but not limited to:
New Customers, CPA, Spend, Sessions, RPS, CPM, ROAS, CAC/CLTV ratio, etc.
Drive strategy and execution of our performance and re-engagement marketing efforts as we continue to scale growth, expand channel mix, and drive lifetime value by building habits & loyalty for unique customer segments
Maintain and evolve a testing framework to expand our volume & pace of learning across the business
Work with team to report and analyze campaign performance, on a daily, weekly and monthly basis; develop insights
Lead reporting and analytics across all channels and own the performance of all relevant KPI's (LTV, CAC, contribution margin, channel ROAS targets, retention cohorts, customer churn feedback, etc.)

Recent experience spending $1-2+ million monthly on Meta for a DTC brand
3+ years of digital marketing experience heavily focused on customer acquisition, ideally in an e-commerce digital first brand in a fast growth environment and at scale
Analytical and quantitative skills including a strong understanding of online marketing, with experience in rigorous performance data environment and desire to test and learn (significant experience with A/B testing required)
Successfully tested into and launched at scale both upper funnel and lower funnel channels
Both ‘direct response’ and branded campaign experience, and have driven meaningful results in both
Expertise in Excel, are comfortable working with large datasets, and have an in-depth understanding of statistical analysis
Experience with Google Analytics and other relevant web analytics tools
A strong appreciation of Facebook’s paid advertising platform, paid search, affiliate marketing, native ads, and sponsored content campaigns
Agency and team management experience
Experience and passionate opinions about attribution model ‘fit’ (MMM, MCA, etc.)
Managing marketing budget and evaluate the performance of marketing campaign and initiatives to determine best allocation of budget
Excited to work with a small interdisciplinary team in a fast-paced environment
Effective multi-tasker; you’re comfortable wearing many hats
Strong analytical approach to customer and revenue growth
You’re naturally analytical; you can synthesize complex information into concise, compelling recommendations
You’ve worked in a high-growth environment with constantly shifting priorities; you can be reactive and organized at the same time
You love to think big picture and strategize, but you can also roll up your sleeves and execute any project at hand
You embody an “everything is figure-outable” attitude; you’re more apt to say “yes” or “we’ll try.”