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Influencer & Growth Lead @ McKillans
Published: December 11, 2025
Job description
We’re looking for an experienced DTC Growth & Influencer Marketing Manager to help scale McKillans.
We're a fast growing brand in the automotive pressure-washing space.
For this role we’re looking for someone with experience in: influencer marketing, content engine development, TikTok Shop setup, and Shopify funnel optimization.
You’ll be responsible for building and managing our influencer program from scratch, seeding product, creating long-term creator relationships, and generating a constant flow of UGC + short-form video content for ads and organic channels.
You’ll also lead the setup and strategy for TikTok Shop and help optimize our entire customer journey.
You’ll work closely with the founder and our existing Meta media buyer to ensure the brand grows sustainably across all paid and organic channels.
This is a high-impact role for someone who has done this before and can bring proven frameworks, not guesses.
We're a fast growing brand in the automotive pressure-washing space.
For this role we’re looking for someone with experience in: influencer marketing, content engine development, TikTok Shop setup, and Shopify funnel optimization.
You’ll be responsible for building and managing our influencer program from scratch, seeding product, creating long-term creator relationships, and generating a constant flow of UGC + short-form video content for ads and organic channels.
You’ll also lead the setup and strategy for TikTok Shop and help optimize our entire customer journey.
You’ll work closely with the founder and our existing Meta media buyer to ensure the brand grows sustainably across all paid and organic channels.
This is a high-impact role for someone who has done this before and can bring proven frameworks, not guesses.
Experience Requirements
- 1–3+ years experience in DTC growth, influencer marketing, or creator partnerships
- Proven experience building influencer programs, recruiting creators, and negotiating deals
- Strong understanding of Shopify, landing page design, CRO, and funnel performance
- Ability to create systems for ongoing creator outreach, seeding, and content tracking
Bonus: Experience in automotive, tools, or consumer hardware brands
Comfortable working with lean, fast-moving founder-led companies
- Proven experience building influencer programs, recruiting creators, and negotiating deals
- Strong understanding of Shopify, landing page design, CRO, and funnel performance
- Ability to create systems for ongoing creator outreach, seeding, and content tracking
Bonus: Experience in automotive, tools, or consumer hardware brands
Comfortable working with lean, fast-moving founder-led companies
