Paid Search + Meta Growth Specialist (PMax, CAPI, GA4) @ Ponos

We're looking for a performance-driven growth specialist to help establish the foundational paid engine for PONOS, a premium men’s skincare brand based in Toronto. We’ve built early traction (50+ verified reviews, strong AOV, high-quality product assets, founder-led content) and now need someone to properly configure and optimize our Google PMax + Meta systems to reach a controllable CAC.

You'll take ownership of:

Google PMax setup, segmentation, and optimization

Ensuring stable signal flow across Shopify → GA4 → Ads

Meta Ads Manager setup (CAPI, pixel, event alignment)

Early creative testing using our derm testimonial video + product assets

Building a clean blended CAC view across Meta + Google

Ongoing weekly optimizations and reporting

This is a hands-on, early-stage role — perfect for someone who can move quickly, test efficiently, and work directly with the founder to build the first real growth engine for the brand.

We expect the initial phase to be 1–10 hours/week focused on setup, testing, and optimization.

Deep experience with Google PMax, Shopping feeds, and paid search

Strong working knowledge of Meta Ads, including CAPI + pixel implementation

Comfortable optimizing in low-data environments and early-stage budgets

Experience building blended CAC attribution models

DTC or Health/Beauty experience is a strong plus

Ability to troubleshoot GA4 + event tracking issues

Bias for speed, testing, and practical execution over theory