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Applicants: 72
Head of Marketing @ Gard Pro
Published: November 28, 2025
Job description
Outcomes:
1. Revenue Growth (Highest importance)
Grow average monthly net sales by 100% by November 30, 2026, by scaling profitable paid acquisition, improving conversion, and increasing customer lifetime value, while staying within agreed MER/CAC guardrails.
2. Margin Improvement
Increase overall gross margin percentage on sales by 25% versus the 2025 baseline by November 30, 2026, by focusing on pricing strategy, product mix, offer design, and tighter control of marketing efficiency.
3. Performance Marketing System
Build and run a high-velocity performance marketing system that:
a) Maintains a blended MER at or above the agreed target at target spend levels for 9 out of 12 months, and
b) Operates on a weekly testing cadence with documented hypotheses, results, and learnings in place by Q2 2026.
4. Forecasting Accuracy
Achieve at least 90% forecasting accuracy for monthly revenue (actuals within ±10% of forecast) for 9 out of 12 months by December 31, 2026, with a documented forecasting model that finance and operations can rely on for planning.
5. Build In-House Email/CRM Team
Design, hire, and fully onboard an in-house email function by February 28, 2026, including at minimum ownership for strategy, copy, and execution, and grow email revenue by 30% by April 2026.
1. Revenue Growth (Highest importance)
Grow average monthly net sales by 100% by November 30, 2026, by scaling profitable paid acquisition, improving conversion, and increasing customer lifetime value, while staying within agreed MER/CAC guardrails.
2. Margin Improvement
Increase overall gross margin percentage on sales by 25% versus the 2025 baseline by November 30, 2026, by focusing on pricing strategy, product mix, offer design, and tighter control of marketing efficiency.
3. Performance Marketing System
Build and run a high-velocity performance marketing system that:
a) Maintains a blended MER at or above the agreed target at target spend levels for 9 out of 12 months, and
b) Operates on a weekly testing cadence with documented hypotheses, results, and learnings in place by Q2 2026.
4. Forecasting Accuracy
Achieve at least 90% forecasting accuracy for monthly revenue (actuals within ±10% of forecast) for 9 out of 12 months by December 31, 2026, with a documented forecasting model that finance and operations can rely on for planning.
5. Build In-House Email/CRM Team
Design, hire, and fully onboard an in-house email function by February 28, 2026, including at minimum ownership for strategy, copy, and execution, and grow email revenue by 30% by April 2026.
Experience Requirements
Competencies:
1. Strategic Thinking / Visioning (Highest importance)
Sees and communicates the big picture; can design a clear marketing strategy tied to revenue, profit, and brand positioning, and translate it into channel-level plans.
2. Analytical Skills
Structures and processes data (qualitative/quantitative) and draws insightful conclusions to make sound decisions, kill losing ideas quickly, and double down on winners.
3. Organization and Planning
Plans, organizes, schedules, and budgets efficiently; focuses on key priorities.
4. Ability to Hire A Players
Sources, selects, and sells A-Players to join.
5. Ability to Develop People
Coaches team members to improve and raises the bar over time so that the proportion of A-Players in the marketing team increases. (in accordance with high output management theory)
6. Intelligence
Learns quickly; rapidly understands and absorbs new information.
7. Creativity / Innovation
Generates new and innovative approaches to problems.
8. Follow-through on Commitments
Lives up to verbal and written agreements, regardless of personal cost.
9. Proactivity
Acts without being told; brings new ideas to the company.
10. High Standards
Expects own and team performance to be nothing short of the best.
11. Communication
Speaks and writes clearly and succinctly; can explain marketing performance, trade-offs, and plans to non-marketers in plain language.
12. Efficiency
Produces significant output with minimal wasted effort; focuses team time and budget on the small number of activities that drive the majority of impact.
1. Strategic Thinking / Visioning (Highest importance)
Sees and communicates the big picture; can design a clear marketing strategy tied to revenue, profit, and brand positioning, and translate it into channel-level plans.
2. Analytical Skills
Structures and processes data (qualitative/quantitative) and draws insightful conclusions to make sound decisions, kill losing ideas quickly, and double down on winners.
3. Organization and Planning
Plans, organizes, schedules, and budgets efficiently; focuses on key priorities.
4. Ability to Hire A Players
Sources, selects, and sells A-Players to join.
5. Ability to Develop People
Coaches team members to improve and raises the bar over time so that the proportion of A-Players in the marketing team increases. (in accordance with high output management theory)
6. Intelligence
Learns quickly; rapidly understands and absorbs new information.
7. Creativity / Innovation
Generates new and innovative approaches to problems.
8. Follow-through on Commitments
Lives up to verbal and written agreements, regardless of personal cost.
9. Proactivity
Acts without being told; brings new ideas to the company.
10. High Standards
Expects own and team performance to be nothing short of the best.
11. Communication
Speaks and writes clearly and succinctly; can explain marketing performance, trade-offs, and plans to non-marketers in plain language.
12. Efficiency
Produces significant output with minimal wasted effort; focuses team time and budget on the small number of activities that drive the majority of impact.
