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Applicants: 72
Creative Strategist @ Filterbaby
Published: November 26, 2025
Job description
About the job
Filterbaby is reinventing the way people think about water and skin health. We created the world’s first faucet filter designed specifically for skincare. Our dermatologist-recommended, clinically tested products remove impurities that damage skin and hair, delivering results customers can actually see and feel. Since launching just three years ago, we’ve scaled to hundreds of thousands of customers and expanded into Amazon and Target nationwide. With Apple-level product quality and category-leading performance, we’re on track to become the Dyson of water filtration.
You'd be a fit if:
You have 2–5 years of experience in creative strategy, content, or performance roles
You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
You're well organized and operate at high creative velocity
You love storytelling, but you live for results
You thrive in fast-paced, bottoms-up teams
You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create
Key Responsibilities
Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
Scale creative output by owning content and asset velocity goals
Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
Use AI to accelerate creative ideation, copywriting, and production workflows
Develop strategic customer avatars and content that map to key marketing funnel stages and brand goals
What Success Looks Like:
Monthly creative volume increases 2× while maintaining performance standards
Ad creatives exceed CTR and ROAS benchmarks across paid channels
Creative operations become faster, more autonomous, and data-informed
Creative consistency and quality improve across every customer touchpoint
Compensation:
Filterbaby is committed to fair and equitable compensation practices. Salary ranges are aligned with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. This role is also eligible for bonus compensation and employee benefits.
Base Salary Range: $70,000–$100,000 USD
Equal Opportunity Employer
Filterbaby is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis protected by federal, state, or local law.
Filterbaby is reinventing the way people think about water and skin health. We created the world’s first faucet filter designed specifically for skincare. Our dermatologist-recommended, clinically tested products remove impurities that damage skin and hair, delivering results customers can actually see and feel. Since launching just three years ago, we’ve scaled to hundreds of thousands of customers and expanded into Amazon and Target nationwide. With Apple-level product quality and category-leading performance, we’re on track to become the Dyson of water filtration.
You'd be a fit if:
You have 2–5 years of experience in creative strategy, content, or performance roles
You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
You're well organized and operate at high creative velocity
You love storytelling, but you live for results
You thrive in fast-paced, bottoms-up teams
You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create
Key Responsibilities
Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
Scale creative output by owning content and asset velocity goals
Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
Use AI to accelerate creative ideation, copywriting, and production workflows
Develop strategic customer avatars and content that map to key marketing funnel stages and brand goals
What Success Looks Like:
Monthly creative volume increases 2× while maintaining performance standards
Ad creatives exceed CTR and ROAS benchmarks across paid channels
Creative operations become faster, more autonomous, and data-informed
Creative consistency and quality improve across every customer touchpoint
Compensation:
Filterbaby is committed to fair and equitable compensation practices. Salary ranges are aligned with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. This role is also eligible for bonus compensation and employee benefits.
Base Salary Range: $70,000–$100,000 USD
Equal Opportunity Employer
Filterbaby is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis protected by federal, state, or local law.
