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Meta Performance Creative Strategist @ Adale
Published: November 18, 2025
Job description
We’re preparing for a brand relaunch at vrsn, a Hong Kong–based footwear startup building the next generation of pain-relief everyday sneakers. We have a content shoot in ~2 weeks and need a Meta-focused Performance Creative Strategist to help us define the concepts we should test, translate them into scripts + shot lists for the production team, and—once the footage is back—shape everything into testable Meta ads.
The scope is two phases: Pre-Shoot (concept research, angles/hooks, scripts, outlines, shot lists) and Post-Shoot (reviewing footage, building ad structures/variants, directing editors). This is a short, high-impact sprint with potential for ongoing part-time creative strategy work after launch.
The scope is two phases: Pre-Shoot (concept research, angles/hooks, scripts, outlines, shot lists) and Post-Shoot (reviewing footage, building ad structures/variants, directing editors). This is a short, high-impact sprint with potential for ongoing part-time creative strategy work after launch.
Experience Requirements
• 3+ years creating performance ads for DTC brands (Meta-first)
• Strong left/right-brain balance: can generate creative angles and back them with data
• Fluent in modern creative tools (Foreplay, Meta Ad Library, Motion, Notion, Figma)
• Excellent DR copywriter (hooks, VO, scripts) with smart, non-overreliant AI usage
• Deep understanding of creative testing frameworks and async collaboration
• Strong left/right-brain balance: can generate creative angles and back them with data
• Fluent in modern creative tools (Foreplay, Meta Ad Library, Motion, Notion, Figma)
• Excellent DR copywriter (hooks, VO, scripts) with smart, non-overreliant AI usage
• Deep understanding of creative testing frameworks and async collaboration
