Applicants: 72
Creative Strategist - Health/Wellness Niche @ Jupi
Published: November 12, 2025
Job description
Jupi is a fast-growing wellness brand redefining the “daily ginger shot” as a refreshing, functional powder. We’ve built strong traction across TikTok Shop and Amazon and now we’re expanding our creative team to scale even faster.
About the Role
We’re looking for a Creative Strategist who can own our entire UGC creative pipeline from concept to launch. You’ll be responsible for ideating ad angles, scripting UGC videos, sourcing creators, managing briefs, and coordinating with editors to produce high-performing creative assets that drive paid performance.
Responsibilities
Develop and test creative strategies for paid social (TikTok, Meta, etc.)
Write clear and engaging UGC scripts and briefs for creators
Source, onboard, and manage relationships with UGC creators
Review and provide feedback on creator submissions
Collaborate with video editors to finalize ad concepts
Track creative performance data and identify what’s working
Continuously iterate and launch new concepts based on data and trends
Experience Requirements
Proven experience sourcing and managing creators
Strong understanding of direct-response ad psychology
Excellent communication and organizational skills
Experience in supplements, wellness, or lifestyle brands is a plus
