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Senior Creative Strategist (DTC Beauty — Meta/TikTok) @ BeautyDrop
Published: October 29, 2025
Job description
We’re hiring a Senior Creative Strategist to lead concepting, testing, and iteration for high-velocity UGC + ad creatives across Meta, and TikTok. You’ll partner with media buyers and editors to turn insights into winning hooks, scripts, and storyboards that scale our brands. You own the learning agenda, keep the pipeline full, and drive measurable lifts in CTR, CVR, CPA, and MER.
What You’ll Do (Responsibilities)
Own the weekly learning plan: Define hypotheses, prioritize angles/offers, and brief creators/editors for 8–10 net-new video concepts/week (+ unique statics).
Concept → Script → Shotlist: Produce clear briefs (hook options, lines/visuals, CTAs), reference cuts, and on-screen copy; ensure creators deliver platform-native UGC.
Creative testing & iteration: Analyze thumb-stop, hold rate, CTR, CPC, CVR, and comments; spin fast v1.1–v1.5 variants and scale winners.
Cross-functional collaboration: Work with media buying on funnel strategy (TOF/MOF/BOF, A+S), and with landing-page team on messaging/offer alignment.
Quality bar & brand voice: Maintain style guides and compliance for beauty/skincare; ensure claims are accurate and policy-safe.
Creator pipeline: Source, evaluate, and coach creators; give data-driven feedback that improves performance week over week.
Documentation: Keep learnings, swipe files, and best practices current in Notion; present weekly insights and next steps.
KPIs You’ll Own
Hit Rate (% of creatives that meet scale thresholds)
Testing Velocity (8–12 new ads/angles weekly + timely iterations)
Hook/Thumb-Stop Rate & 3-sec Hold improvements
CTR/CVR lifts by concept and offer
CPA/MER movement tied to your creatives
Documented weekly insights & replication playbooks
What You’ll Do (Responsibilities)
Own the weekly learning plan: Define hypotheses, prioritize angles/offers, and brief creators/editors for 8–10 net-new video concepts/week (+ unique statics).
Concept → Script → Shotlist: Produce clear briefs (hook options, lines/visuals, CTAs), reference cuts, and on-screen copy; ensure creators deliver platform-native UGC.
Creative testing & iteration: Analyze thumb-stop, hold rate, CTR, CPC, CVR, and comments; spin fast v1.1–v1.5 variants and scale winners.
Cross-functional collaboration: Work with media buying on funnel strategy (TOF/MOF/BOF, A+S), and with landing-page team on messaging/offer alignment.
Quality bar & brand voice: Maintain style guides and compliance for beauty/skincare; ensure claims are accurate and policy-safe.
Creator pipeline: Source, evaluate, and coach creators; give data-driven feedback that improves performance week over week.
Documentation: Keep learnings, swipe files, and best practices current in Notion; present weekly insights and next steps.
KPIs You’ll Own
Hit Rate (% of creatives that meet scale thresholds)
Testing Velocity (8–12 new ads/angles weekly + timely iterations)
Hook/Thumb-Stop Rate & 3-sec Hold improvements
CTR/CVR lifts by concept and offer
CPA/MER movement tied to your creatives
Documented weekly insights & replication playbooks
Experience Requirements
3–5+ years creative strategy for DTC brands; beauty/skincare a big plus.
Proven track record generating winning ads at scale (show reels, case studies, and metrics).
Deep platform fluency: Meta & TikTok (hooks, formats, policies, comments mining, social proof, objection handling).
Comfortable reading performance dashboards (CTR, thumb-stop, hold %, CPA, MER, CVR, AOV, subscription attach) and turning them into action.
Strong writing chops: punchy hooks, clean copy, and concise briefs editors love.
Creator management: sourcing, negotiating usage/whitelisting basics, and coaching to performance.
Tools: Slack, Notion, Motion, Google Suite; bonus: Triple Whale/Northbeam, CapCut/Premiere familiarity.
Proven track record generating winning ads at scale (show reels, case studies, and metrics).
Deep platform fluency: Meta & TikTok (hooks, formats, policies, comments mining, social proof, objection handling).
Comfortable reading performance dashboards (CTR, thumb-stop, hold %, CPA, MER, CVR, AOV, subscription attach) and turning them into action.
Strong writing chops: punchy hooks, clean copy, and concise briefs editors love.
Creator management: sourcing, negotiating usage/whitelisting basics, and coaching to performance.
Tools: Slack, Notion, Motion, Google Suite; bonus: Triple Whale/Northbeam, CapCut/Premiere familiarity.
