Head of Growth @ Universal Medical Inc

**Head of Growth**

We are looking for an experienced B2B head of growth to help us increase awareness and acquire customers in a specific modality in the medical industry. You will be responsible for developing strategy and executing it for one of our product categories. In this strategy you will need to develop the ICP and persona of the users and understand different procurement processes that the customers may have. After developing the overall marketing strategy you will need to define the strategy per channel. This will include but not be limited to External channels:

- Google Ads
- Microsoft Ads
- LinkedIn
- Reddit
- Facebook

As well as internal channels:

- Landing pages
- Email
- blog
- e-commerce pages

You will be responsible for understanding and developing the entire buyer journey which will include both paid and content marketing planning and execution. Keeping the messaging consistent across all channels. With the goal of generating leads, and nurturing them through the buying process (which may include conversations with customer service / sales).

**Specific Responsibilities:**

- Define overall goals as well as goals per channel.
- Define KPIs for campaign overall with an understanding of the product economics
- Perform the strategy, execution, and ongoing management of paid search, demand generation, performance max and display campaigns to achieve KPIs
- Create, Track, Measure, and analyze campaign performance both paid and content, delivering clear reports then provide actionable items when applicable
- Plan and Mange marketing budget

- Experience managing paid B2B lead generation campaigns (preferably with medical professionals)
- Experience with managing paid B2B E-commerce campaigns and an understanding of how it differs from DTC
- Bring the right attitude to your work.