Pending Review
Applicants: 72
Creative Strategist - Travel Jewelry @ Exchange Life
Published: October 2, 2025
Job description
I’m looking for someone who can research, concept, and create performance-driven ad creatives for our jewelry brand, https://exchange-life.com. Our core audience is women of all ages, with a strong emphasis on older women (35–60+), but also husbands, boyfriends gifting it to their partners, and the occasional guy that buys for himself as well.
On one side, this means creating intent-driven direct response ads that tap into emotional triggers like memory loss and nostalgia. You’ll pull insights from reviews, comments, and emails, and do deep research (using tools like Claude) to uncover new angles. Think supplement-ecommerce-style formats, UGC scripts, AI voiceovers, founder ad scripts, podcast ad scropts, static images with strong headlines, and longer-form copy. Look at brands like Moon Magic, storytelling, visuals, and unique angles at the center. The goal is to combine supplement-style depth in messaging with fresh, scroll-stopping creative that fits the jewelry category.
On the other side, you’ll also concept and brief more typical jewelry ads: clean product shots, lifestyle placements, and gifting angles.
Lastly, you’ll look at the types of creatives we’re already running, a lot of TikTok type content. Understand the ad account, what’s already scaling, how we can keep building on it, and iterate with intent, what’s working, what better iterations we can make, etc.
The goal is to consistently find scalable winning ads. The exact format doesn’t matter. The options above have high potential, but you’re free to test any ad type or format you believe can win. There will be bonuses for winning ads on top of salary. It’s important that you dig into the account data and all customer persona and market awareness research, understand it deeply, and act on it with intent.
Beyond ads, you’ll write high-performing landing pages for our top campaigns: listicles, comparisons, advertorials, testimonial/social-proof pages, founder story pages, and “reasons why” pages.
Your focus is conceptualizing the content and writing clear briefs for our editors and designers. You won’t produce the raw content yourself or direct our creators, but you’ll work closely with our creative director and me (the founder) to make sure everything needed for your concepts is created and executed at a high level.
About Exchange Life & more info: http://tinyurl.com/el-strategist
On one side, this means creating intent-driven direct response ads that tap into emotional triggers like memory loss and nostalgia. You’ll pull insights from reviews, comments, and emails, and do deep research (using tools like Claude) to uncover new angles. Think supplement-ecommerce-style formats, UGC scripts, AI voiceovers, founder ad scripts, podcast ad scropts, static images with strong headlines, and longer-form copy. Look at brands like Moon Magic, storytelling, visuals, and unique angles at the center. The goal is to combine supplement-style depth in messaging with fresh, scroll-stopping creative that fits the jewelry category.
On the other side, you’ll also concept and brief more typical jewelry ads: clean product shots, lifestyle placements, and gifting angles.
Lastly, you’ll look at the types of creatives we’re already running, a lot of TikTok type content. Understand the ad account, what’s already scaling, how we can keep building on it, and iterate with intent, what’s working, what better iterations we can make, etc.
The goal is to consistently find scalable winning ads. The exact format doesn’t matter. The options above have high potential, but you’re free to test any ad type or format you believe can win. There will be bonuses for winning ads on top of salary. It’s important that you dig into the account data and all customer persona and market awareness research, understand it deeply, and act on it with intent.
Beyond ads, you’ll write high-performing landing pages for our top campaigns: listicles, comparisons, advertorials, testimonial/social-proof pages, founder story pages, and “reasons why” pages.
Your focus is conceptualizing the content and writing clear briefs for our editors and designers. You won’t produce the raw content yourself or direct our creators, but you’ll work closely with our creative director and me (the founder) to make sure everything needed for your concepts is created and executed at a high level.
About Exchange Life & more info: http://tinyurl.com/el-strategist
Experience Requirements
- Strong copywriting background (ideally, you are a copywriter first). - Previously responsible for ad creatives that drove at least $500K+/month in Meta spend (if not, let me know the exact amount you managed). - Deep understanding of customer desires, personas, and levels of market awareness (breakthrough advertising). - Experience in direct response marketing, ideally with supplement brands (since they go very deep on desires, problems, and emotional triggers). - Knowledge of D2C ads and performance metrics. - Ability to conduct deep research (reviews, ad comments, forums, AI tools, etc.) to uncover new angles and opportunities. - Bonus: experience writing and optimizing landing pages.
