E-commerce Direct Response Creative Strategist - Travel Jewelery @ Exchange Life

I’m looking for someone who can research and create intent-driven creatives for our jewelry brand, https://exchange-life.com, aimed at an older audience (35–60+ women). Think angles like memory loss, nostalgia, and emotional triggers we can pull from reviews, comments, and emails.

From that research, you’ll help us create both static and video ads (raw footage + editing). The goal is to approach Exchange Life almost like a supplement brand, crafting supplement-style direct response ads that truly resonate with older women. This includes formats like AI voiceovers, before/after, problem/solution, and story-driven creatives.

You’ll also write high-performing landing pages for our top ads. Examples include listicles, comparisons, advertorials, testimonial/social proof pages, founder story pages, and “reasons why” pages.

Full description: http://tinyurl.com/el-strategist

- Strong copywriting background (ideally, you are a copywriter first).]
- Responsible for the ad creatives that resulted in at least over $500k / month in Meta spend
- Deep understanding of customer desires, personas, and levels of market awareness.
- Experience in direct response marketing, ideally with supplement brands (since they go very deep on desires, problems, and emotional triggers).
- Knowledge of D2C ads and performance metrics.
- Ability to conduct deep research (reviews, ad comments, forums, AI tools, etc.) to uncover new angles and opportunities.
- Experience writing and optimizing landing pages.