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Scaling Creative Without Scaling Headcount

[Demo item] How lean brand teams produce high-volume, high-quality creative using modular systems, freelance networks, and smart briefing processes.

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Speakers

Donna
Growth Marketer
Former VP of Marketing at Notion Lorem Ipsum Dolor sit amet
Speaker
Growth Marketer
Former VP of Marketing at Notion Lorem Ipsum Dolor sit amet

Agenda

Networking & Breakfast
5:00PM PST
Building San Francisco, CA
Host Intro
5:00PM PST
Building San Francisco, CA
Product Keynote: Moby 2 & Autonomous Media Buyer
5:00PM PST
Building San Francisco, CA

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Description

Creative volume demands keep rising, but budgets and headcount haven't kept pace. This session looks at how lean teams keep quality high anyway—through modular creative systems, tight briefing processes, and flexible operator networks that expand and contract with demand.

Featuring creative leads who've run production for brands across beauty, CPG, and fintech, we'll walk through real briefing docs, naming conventions, and review workflows. If you produce or manage creative in any form, you'll find something to steal here.

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