Paid Media in a Post-Attribution World
[Demo item] Measurement is messier than ever. Learn how senior media buyers are building incrementality-first strategies that hold up without perfect tracking.
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Description
Attribution has never been noisier, and pretending otherwise is costing brands real money. This session brings together senior media buyers managing seven-figure monthly budgets to talk about how they plan, measure, and defend spend when the dashboards disagree.
We'll dig into incrementality testing on a budget, geo-holdout design, blended metrics that leadership actually trusts, and how to communicate uncertainty without losing credibility. If you touch paid media in any capacity, this one's worth the hour.
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