Negotiating Equity, Bonuses, and Performance Comp as an Operator
[Demo item] When brands offer more than cash: how to evaluate equity grants, performance bonuses, and hybrid comp structures without getting burned.
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Description
As engagements get longer and more strategic, brands are increasingly offering operators more than a monthly retainer—equity, performance bonuses, revenue shares. These structures can be genuinely lucrative or completely worthless, and the difference is in the details.
This session walks through how to evaluate an equity offer from a private company, what vesting terms are reasonable for a fractional role, and how to structure performance comp around metrics you actually control. We're joined by an operator who has done six equity deals and a startup attorney who has papered dozens more.
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