Upcoming

From Vendor to Partner: Pricing Your Work With Confidence

[Demo item] How top operators structure retainers, scope engagements, and negotiate rates that reflect outcomes—not hours.

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Speakers

Don McCallister
Growth Marketer
Former VP of Marketing at Notion Lorem Ipsum Dolor sit amet
Donna
Growth Marketer
Former VP of Marketing at Notion Lorem Ipsum Dolor sit amet

Agenda

Networking & Breakfast
5:00PM PST
Building San Francisco, CA
Host Intro
5:00PM PST
Building San Francisco, CA
Product Keynote: Moby 2 & Autonomous Media Buyer
5:00PM PST
Building San Francisco, CA

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Description

Underpricing is the most common mistake independent operators make—and it's rarely about the number. It's about how the engagement is framed. In this session, we unpack the shift from hourly thinking to outcome-based pricing, with real proposals and rate structures from Starters who have made the transition.

We'll cover how to anchor conversations around business impact, when to walk away from scope creep, and how to structure retainers that protect your time while giving brands the predictability they need. Bring your current pricing model—you'll want to rework it by the end.

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