From Startup to Scale-Up Marketing
The marketing playbook changes at every stage. Hear what to prioritize from seed to Series C.

Speakers
Tim
Head of Growth
Tim navigated Demand Curve through Y Combinator and established a thriving agency, successfully acquired in 2023. With expertise in DTC and consumer brands, he managed over $100M in paid media, significantly impacting companies like Imperfect Foods and Outschool. Tim was instrumental in AdEspresso's rapid ARR growth, leading to an eight-figure acquisition. At Leon & George, he scaled revenue towards eight figures, while at Perfect Keto, he introduced new acquisition channels, enhancing performance. His leadership at With Clarity resulted in a $500K monthly revenue boost by optimizing conversion and scaling Meta.

Jamie
Chief Marketing Officer
Jamie leverages over 15 years of expertise in driving sustainable growth for both startups and global brands through data-driven eCommerce and omnichannel strategies. A key architect behind Walmart’s Online Grocery expansion, Jamie led Nike's Global Apparel eCommerce division to double its revenue, and propelled Vital Proteins to a 30% YoY growth resulting in a Nestlé acquisition. As an advisor at Stripes and Starshot Ventures, Jamie expertly scales brands via DTC, Amazon, and Retailer.com channels, providing strategic insights that transform business landscapes.

Jai
Chief Executive Officer
Jai is the Founder & CEO of The Starters, a freelancer marketplace specializing in connecting e-commerce businesses with top-tier talent. Previously, as Chief Marketing Officer at Winc, Jai reduced customer acquisition costs by 30% and increased lifetime value, leading to Winc’s largest-ever Q4. At Bird, Jai launched the Monthly Rentals business unit internationally, achieving high retention rates and notable media coverage. Additionally, at Fair, he improved customer retention by 30% through targeted initiatives. Jai excels in team building, customer retention, and performance marketing strategies.

Brian
Head of Growth
<p>Brian specializes in driving profitable growth for DTC brands through comprehensive performance operations. With over nine years of expertise, he has enabled brands like ARMRA, Grüns, CORKCICLE, and rag & bone to achieve scalable growth. Brian's strategic approach, honed from building a business from the ground up to $100K/month, focuses on core areas like media buying, creative strategy, and analytics.</p><p>In his role as Head of Growth, Brian revitalized IMBŌDHI's stagnating growth by implementing a strategic attribution model and establishing critical KPIs. This led to a 187% YoY growth while maintaining flat customer acquisition costs, showcasing his expertise in scaling media spend and acquiring new customers effectively.</p>

Agenda
5:00PM PST
Building San Francisco, CA
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5:00PM PST
Building San Francisco, CA
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5:00PM PST
Building San Francisco, CA
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Sponsors
Description
Scrappy tactics that work at 10 customers won't work at 10,000. This panel maps the marketing milestones, budget shifts, and team evolutions that define each growth stage.
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