Zurain Malik

I act as a fractional CMO covering growth, lifecycle, and retention, guiding startups from first traction through their scaling phases.

Zurain is a seasoned Fractional CMO and Head of Marketing, specializing in Growth, Lifecycle, and Retention Marketing. With over a decade of experience, he excels at guiding startups from inception to significant scaling phases and revitalizing established companies. At Pine, a Canadian DTC mortgage lender, Zurain played a pivotal role as the first senior marketing hire, crafting a holistic strategy that tripled demand generation and improved conversion rates by 30% through strategic A/B testing. In the travel e-commerce sector, he successfully shifted focus to lifecycle and retention strategies, boosting repeat purchases and reducing churn, all while optimizing channel investments for better ROI.