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Zhanna Kutsenkova

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100
/hr

ZhannaKutsenkova

I run global creator programs for consumer and tech brands, managing large influencer budgets and the whitelisting and sponsorship strategy behind them.
Influencer Marketer
Influencer marketer running global creator programs | Framer, Helix
Influencer, Affiliate & PR
United States
, 
San Francisco
0 (0 Reviews)
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ZhannaKutsenkova

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Overview

Zhanna is a seasoned influencer marketing expert with over 9 years of experience in executing global creator programs and multi-channel campaigns. At Framer, she manages a $7M annual budget and leads cross-functional teams to drive impactful product launches through strategic influencer partnerships. Her expertise includes optimizing whitelisting strategies and newsletter sponsorships with platforms like Substack and Beehiiv, generating over $20M in revenue for clients through performance-driven campaigns. As a consultant, Zhanna collaborates with brands like Netflix and West Elm to enhance their influencer programs, delivering strategic insights and hands-on team training.

Best Fit For
  • Brands running creator programs across countries
  • Companies managing large influencer budgets
  • Teams adding whitelisting and sponsorships
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Selected Freelancer:

Zhanna Kutsenkova

I run global creator programs for consumer and tech brands, managing large influencer budgets and the whitelisting and sponsorship strategy behind them.

Influencer Marketer

Zhanna is a seasoned influencer marketing expert with over 9 years of experience in executing global creator programs and multi-channel campaigns. At Framer, she manages a $7M annual budget and leads cross-functional teams to drive impactful product launches through strategic influencer partnerships. Her expertise includes optimizing whitelisting strategies and newsletter sponsorships with platforms like Substack and Beehiiv, generating over $20M in revenue for clients through performance-driven campaigns. As a consultant, Zhanna collaborates with brands like Netflix and West Elm to enhance their influencer programs, delivering strategic insights and hands-on team training.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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Build and optimize a full-funnel Google Ads program covering Search, Shopping, and Performance Max. Includes account structure setup, Merchant Center and product feed optimization, campaign builds, conversion tracking, audience and bidding strategy, and ongoing optimization (budget pacing, asset testing, search term mining, and ROAS improvement) to drive profitable revenue growth.

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