Zari Ivey

I build creator-led commerce for consumer brands, turning influencer and social marketing into a measurable revenue channel with real partner sales.

Zari is a seasoned growth and marketing expert specializing in creator-led e-commerce for consumer brands. She has played a pivotal role in transforming influencer and social marketing into key revenue drivers, notably at BoxyCharm, where her initiatives generated over $20M in monthly earned media value and improved partner sales by 40%. Zari has also contributed significantly to brands like JLo Beauty, enhancing their strategic and operational frameworks for influencer partnerships. Currently, she advises e-commerce and consumer brands, helping them develop structured systems that align culture, creators, and commerce for measurable outcomes.